基于消费者态度的绿色建筑评价指标分析及发展对策研究

发布时间：2019-01-05 09:35

【摘要】：当前,绿色建筑在我国处于快速发展的初级阶段,就目前我国绿色建筑的发展现状而言,评价标准中技术指标的推广很难完全依据政府的意愿推行,因此,本文针对目前我国《绿色建筑评价标准》中部分指标推广乏力的现状,以消费者对于各评价指标的态度作为研究的切入点,对目前我国绿色建筑评价标准中的指标进行分类研究,从而可以进行针对性的剖析并制定相应的发展对策。论文首先分析了国内外绿色建筑评价体系的异同以及国外绿色建筑评价体系对我国绿色建筑发展的启示;其次,提出消费者态度对绿色建筑评价指标的推广起着重要作用,并对消费者对于绿色建筑评价指标的态度进行问卷调研,基于调研结果将评价指标进行分类并找出其中诱导绿色建筑市场主体之间矛盾产生的关键指标;然后,针对关键性指标,基于动态演化博弈理论,构建了开发商与消费者之间的博弈行为模型,分析演化稳定均衡点及相对应的引导措施,并进行了仿真模拟验证。最后,在以上分析的基础上,针对目前我国绿色建筑发展现状提出解决措施及长远的发展对策建议。论文为解决目前我国绿色建筑发展中所存在的问题提供了针对性的解决措施以及发展对策,同时为以消费者需求为导向的产品设计和功能的配置提供参考,促使绿色建筑的供需一致,对我国绿色建筑的推广有一定理论意义和实用价值。
[Abstract]:At present, green building is in the initial stage of rapid development in our country. In view of the present development situation of green building in our country, it is very difficult to promote the technical index in the evaluation standard according to the will of the government, so, In view of the present situation of the lack of promotion of some indexes in China's Green Building Evaluation Standard, this paper takes the attitude of consumers towards each evaluation index as the starting point of the research. The indexes in the evaluation standard of green building in our country are classified and analyzed, and the corresponding development countermeasures can be worked out. Firstly, the paper analyzes the similarities and differences of the green building evaluation system at home and abroad and the enlightenment of the foreign green building evaluation system to the development of the green building in our country. Secondly, it points out that consumer attitude plays an important role in the promotion of green building evaluation index, and carries on questionnaire investigation to consumer's attitude towards green building evaluation index. Based on the research results, the evaluation indexes are classified and the key indicators that induce contradictions among the main bodies of the green building market are found out. Then, based on the dynamic evolution game theory, the game behavior model between the developer and the consumer is constructed, and the evolution stability equilibrium point and the corresponding guiding measures are analyzed, and the simulation results are verified. Finally, on the basis of the above analysis, the paper puts forward some countermeasures and suggestions for the development of green buildings in China. This paper provides some solutions to the problems existing in the development of green buildings in our country, and also provides a reference for the product design and function configuration based on consumer demand. It is of theoretical significance and practical value to promote the promotion of green building in our country by promoting the consistency of supply and demand of green building.
【学位授予单位】：西安建筑科技大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.92;TU201.5

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