BJ医疗设备股份有限公司发展战略研究

发布时间：2019-01-29 19:53

【摘要】：随着社会健康意识的提高,医疗器械行业得到快速发展。“十三五”时期作为医疗器械行业的重大历史机遇期,将会对我国医疗器械产业的进一步发展产生较大影响。在这样的政治、经济、人文背景下,BJ公司所在的医疗器械行业有很大的发展前景。公司成立于1996年,是一家从事医疗器械研发、生产和销售的企业。目前,BJ公司在面临许多发展机会的同时,也面对着医疗器械企业间激烈的竞争压力。需要找准前进方向,才能可持续发展。本文研究的主要目的就是为BJ公司制定切实可行的发展战略,明确形势,整合资源,利用机会,使该公司未来的发展方向得到明晰和优化。本文第1章为绪论部分,介绍了论文的研究背景和意义,研究内容和方法。第2章为企业发展战略研究的相关理论。第3章为发展战略环境分析,对BJ公司内部环境进行分析,运用PEST分析法对其外部环境进行分析,用SWOT法分析出公司的优势和劣势以及所面临的机会和威胁。第4章为发展战略制定,在之前环境分析的基础上对发展战略进行制定,结合公司发展的愿景与发展战略目标,对BJ公司发展战略进行选择,使BJ公司通过充分发挥自身优势,紧紧把握住发展机会,为实现发展战略目标,确定了发展战略重点。第5章为发展战略的实施与保障,提出了发展战略的实施过程,并建立保障措施,使发展战略得到有效执行。
[Abstract]:With the improvement of social health awareness, the medical device industry has developed rapidly. The 13th Five-Year Plan period, as an important historical opportunity period of medical device industry, will have a great influence on the further development of medical device industry in China. In such a political, economic, cultural background, BJ's medical equipment industry has a great development prospects. Founded in 1996, is engaged in medical device research and development, production and sales of enterprises. At present, BJ faces many development opportunities, but also faces fierce competition pressure among medical device enterprises. We need to find the right way forward in order to achieve sustainable development. The main purpose of this paper is to make a feasible development strategy for BJ Company, make clear the situation, integrate the resources and make use of the opportunity, so that the future development direction of the company can be clarified and optimized. The first chapter introduces the background, significance, contents and methods of the thesis. The second chapter is the related theory of enterprise development strategy research. Chapter 3 is the analysis of the development strategy environment, the analysis of the internal environment of BJ company, the analysis of the external environment by using the PEST analysis method, the analysis of the strengths and weaknesses of the company and the opportunities and threats faced by the company by using the SWOT method. Chapter 4 is the formulation of the development strategy, which is based on the previous environmental analysis. Combining with the vision and development strategy of the company, the development strategy of BJ company is selected, so that the BJ company can give full play to its own advantages. Grasp the development opportunity tightly, in order to realize the development strategy goal, determined the development strategy key point. Chapter 5 puts forward the implementation process of the development strategy, and establishes the safeguard measures to make the development strategy carry out effectively.
【学位授予单位】：沈阳理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.46

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