CR公司智能水表采集业务竞争战略研究

发布时间：2019-03-25 10:26

【摘要】：节约资源、合理消费是人类社会亘古不变的主题。水作为生态系统的重要载体,是最为宝贵的人类资源。根据中国统计年鉴记载,我国人均水资源量只占全球平均水平的四分之一,是淡水资源最为贫乏的国家。因此,用水计量的重要性越发明显。计量的精细和智能化不仅体现一国的科技水平,也是社会发展急迫攻克的技术难题。我国的智能水表已经历将近二十年的历史。目前水表80%以机械表的形式存在,归因于智能表的技术水平和水表改造成本。鉴于此,CR公司的发展战略可理解为寻求二次创业的竞争之路—解决"抄表难"问题。公司决定利用研发优势和技术积淀,创新出水计量智能采集系列。后续业务战略的研究和决策将提高CR公司的生存和业绩几率。通过对国内外众多战略管理书籍的精读和领会,本文阐述了企业战略理论的发展,概括了现阶段三种竞争战略思维,并总结出中小科技企业战略定位原则。本文运用PEST对CR公司的宏观环境进行逐一分析,建立波特五力模型对水计量行业进行全方位竞争分析,尤其对现有市场上的电子智能表做客观的比对分析,总结出企业所处的外部环境,归纳出企业所处的机会与威胁,由此建立CR公司的外部因素评价矩阵来量化经验证据。内部环境方面,通过对CR公司的资源能力描述、核心业务系统进行详尽的阐述,包括智能水表系统的集中抄表和物联网两种方案以及系统的核心优势,从而综合归纳出企业的内部价值链,并建立起内部要素评价矩阵,更加直观了 CR公司的劣势与优势。本文对CR公司的内外部环境的深入剖析,建立SWOT分析表,由此得出企业有良好的环境态势,应该走增长型战略。同时规划出现阶段的战略目标,并确定动态环境下的成本领先优势与聚焦战略并存的融合战略,提出战略交融过程中把好质量关,抓好采购引擎,提高公司员工的专业化水平等观点。提出在战略落实过程中的关键点,包括从硬件生产和软件开发两方打造精益管理和技术创新,与运营商建立良好合作。最后强调保障措施,包括完善公司章程、打造品牌文化、强化企业培训,营造和谐工作氛围等以及从选、育、用、留四个维度来优化人才结构,并建议引入平衡计分卡体系。CR公司是产能过剩的存量竞争时代下中小科技企业创业缩影,论文凭借公司技术的独特创新与业务战略的研学结合模式;利用采集的数据层层提出相应的高效且操作性强的策略;建立起整套规范的业务战略体系;打开动态竞争下的存量市场而非增量市场之门,为企业未来之路奠定了扎实的基础。相信在未来的水计量领域,必有CR公司的一席之位,并逐步实现向电、气、热计量领域的横向一体化扩展战略,这对当代的其他中小企业也有借鉴和示范效应。
[Abstract]:Saving resources, reasonable consumption is the eternal theme of human society. As an important carrier of ecosystem, water is the most valuable human resource. According to the statistics yearbook of China, the water resources per capita in China only accounts for 1/4 of the global average, and it is the country with the poorest fresh water resources. Therefore, the importance of water measurement becomes more and more obvious. The meticulous and intelligent measurement not only embodies the level of science and technology in a country, but also is a difficult technical problem urgently solved by social development. China's intelligent water meter has experienced nearly 20 years of history. At present, 80% of water meters exist in the form of mechanical meters, which is due to the technical level of intelligent meters and the cost of water meter renovation. In view of this, CR's development strategy can be understood as seeking the way of competition for secondary start-up-solving the problem of "meter reading difficulty". The company decided to take advantage of R & D advantages and technology accumulation, innovative intelligent collection series of effluent measurement. Follow-up business strategy research and decision-making will improve the survival and performance of CR. Through intensive reading and understanding of many books on strategic management at home and abroad, this paper expounds the development of enterprise strategic theory, generalizes three kinds of competitive strategic thinking at present, and sums up the strategic orientation principles of small and medium-sized scientific and technological enterprises. In this paper, the macro environment of CR company is analyzed one by using PEST, and the Bert five force model is established to analyze the all-round competition of water metering industry, especially the objective comparison and analysis of the electronic intelligent tables on the existing market. The external environment of the enterprise is summarized, the opportunities and threats of the enterprise are summarized, and the external factor evaluation matrix of CR Company is established to quantify the empirical evidence. In the aspect of internal environment, through describing the resource capability of CR Company, the core business system is elaborated in detail, including the centralized meter reading and the Internet of things of intelligent water meter system, as well as the core advantages of the system. Thus, the internal value chain of the enterprise is summed up, and the internal factor evaluation matrix is established, which makes the disadvantages and advantages of CR Company more intuitively. In this paper, the internal and external environment of CR Company is deeply analyzed, and the SWOT analysis table is established. The conclusion is that the enterprise has a good environment situation and should take the growth strategy. At the same time, the strategic objectives of the emergence stage are planned, and the integration strategy of co-existence of cost leading advantage and focus strategy under the dynamic environment is determined, and a good quality control and a good purchase engine are put forward in the process of strategic blending. Improve the professional level of the company's employees and other points of view. The key points in the process of implementing the strategy are put forward, including creating lean management and technological innovation from hardware production and software development, and establishing good cooperation with operators. Finally, it emphasizes the safeguard measures, including perfecting the company's articles of association, building brand culture, strengthening enterprise training, creating a harmonious working atmosphere, and optimizing the talent structure from four dimensions: selection, education, use, and retention. CR Company is a microcosm of small and medium-sized technology enterprises in the era of stock competition with overcapacity. The paper relies on the unique technological innovation of the company and the research-learning mode of the business strategy, and proposes to introduce the balanced scorecard system. Using the collected data layers to put forward the corresponding efficient and operational strategy; to establish a complete set of standardized business strategy system; to open the door of stock market rather than incremental market under the dynamic competition, and to lay a solid foundation for the future road of the enterprise. It is believed that in the field of water metering in the future, there must be a place for CR Company, and gradually realize the horizontal integration expansion strategy in the field of electricity, gas and heat metering, which can also be used for reference and demonstration effect to other small and medium-sized enterprises in the contemporary era.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.46;F271

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