反垄断背景下我国汽车销售模式的变革研究
发布时间：2019-06-07 19:40
【摘要】：本文介绍了我国现有的汽车销售模式及特点,以汽车行业反垄断的视角看《汽车品牌销售管理实施办法》对我国汽车销售模式产生的影响进行分析,《办法》使汽车供应商对经销商具有绝对控制权,使4S店销售模式成为唯一"正统"的销售模式,排斥多品牌同店销售模式,导致经销模式单一。随着我国汽车反垄断步入常态化和进入深水区,我国汽车销售模式将向着"多元、共享"的方向转变。
[Abstract]:This paper introduces the existing automobile sales mode and its characteristics in China, and analyzes the influence of "implementation measures of Automobile Brand sales Management" on China's automobile sales mode from the perspective of antitrust in automobile industry. Measures make automobile suppliers have absolute control over dealers, make 4S store sales model become the only "orthodox" sales model, exclude multi-brand same store sales model, resulting in a single distribution model. As China's automobile antimonopoly enters the norm and enters the deep water area, the automobile sales mode of our country will change to the direction of "pluralism and sharing".
【分类号】：D922.294;F426.471;F274
，
本文编号：2495033
[Abstract]:This paper introduces the existing automobile sales mode and its characteristics in China, and analyzes the influence of "implementation measures of Automobile Brand sales Management" on China's automobile sales mode from the perspective of antitrust in automobile industry. Measures make automobile suppliers have absolute control over dealers, make 4S store sales model become the only "orthodox" sales model, exclude multi-brand same store sales model, resulting in a single distribution model. As China's automobile antimonopoly enters the norm and enters the deep water area, the automobile sales mode of our country will change to the direction of "pluralism and sharing".
【分类号】：D922.294;F426.471;F274
，
本文编号：2495033
本文链接：https://www.wllwen.com/gongshangguanlilunwen/2495033.html
