商业网络、创业战略选择对企业竞争优势的影响研究
发布时间：2019-06-11 23:42
【摘要】：商业网络与创业战略是新企业创建和成长的前提,是获取竞争优势的重要保障。以新能源汽车新企业为例,分析不同类型商业网络和创业战略选择对竞争优势的影响。研究发现,横向商业网络和纵向商业网络通过积极影响利用型创业战略和探索型创业战略,为新企业带来竞争优势。
[Abstract]:Business network and entrepreneurial strategy are the premise of the establishment and growth of new enterprises, and the important guarantee to obtain competitive advantage. Taking the new energy automobile new enterprise as an example, this paper analyzes the influence of different types of business network and entrepreneurial strategy choice on the competitive advantage. It is found that horizontal business network and vertical business network bring competitive advantage to new enterprises by actively influencing utilization entrepreneurship strategy and exploratory entrepreneurship strategy.
【作者单位】： 吉林大学管理学院;吉林大学汽车仿真与控制国家重点实验室;郑州大学商学院;
【基金】：国家自然科学基金国际合作重点项目“基于机会视角的创业生态系统形成机理研究”(编号:71620107001)的成果
【分类号】：F271;F426.471
，
本文编号：2497551
[Abstract]:Business network and entrepreneurial strategy are the premise of the establishment and growth of new enterprises, and the important guarantee to obtain competitive advantage. Taking the new energy automobile new enterprise as an example, this paper analyzes the influence of different types of business network and entrepreneurial strategy choice on the competitive advantage. It is found that horizontal business network and vertical business network bring competitive advantage to new enterprises by actively influencing utilization entrepreneurship strategy and exploratory entrepreneurship strategy.
【作者单位】： 吉林大学管理学院;吉林大学汽车仿真与控制国家重点实验室;郑州大学商学院;
【基金】：国家自然科学基金国际合作重点项目“基于机会视角的创业生态系统形成机理研究”(编号:71620107001)的成果
【分类号】：F271;F426.471
，
本文编号：2497551
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