Signaling Status with Green-Luxury Products:The Impact of th
发布时间：2021-04-16 23:13
本研究的第一个目的是考察消费者购买绿色豪华车的意图如何受到利他主义价值的影响,并且这种影响是否受到地位动机的调节作用。第二个目的是考察消费者购买绿色豪华车的意图如何受到地位动机的影响,并且这种影响是否受到物质主义的中介作用。其中,物质主义的维度分为幸福、社会认知和独特性,文化变量包含水平个人主义、垂直个人主义、水平集体主义和垂直集体主义。数据基于四个国家样本即巴基斯坦、中国、德国和法国。我们的研究基于Griskevicius,Tybur和Bergh（2010）的成果,他们认为消费者相对于非绿色的豪华车更加偏爱绿色豪华汽车可能是为了体现其身份地位。本研究利用在线调查技术定量研究方法来收集来自巴基斯坦、中国、德国、法国等受访者的跨文化数据（896）。此外,使用目的抽样技术识别和收集来自宝马品牌的当前和潜在客户的数据。同时,我们还采用自我管理的方法,通过在线调查的方法收集了来自巴基斯坦和中国受访者的数据。最初,我们用英语准备了一个三页的以纸张格式设计的在线调查问卷。为了收集德国人和法国人的数据,我们使用了原来的英语版问卷,并得到了目前居住在德国和法国的朋友们的帮助,。因为这些国家的人们对英语...
【文章来源】：对外经济贸易大学北京市 211工程院校 教育部直属院校
【文章页数】：164 页
【学位级别】：博士
【文章目录】：
Acknowledgement
摘要
Abstract
CHAPTER 1: THE INTRODUCTION
1.0. Introduction
CHAPTER 2: CONCEPTUAL FRAMEWORK
2.0. Conceptual Framework and Hypotheses Development
2.1. Competitive Altruism
2.2. Costly Signaling Theory
CHAPTER 3: LITERATURE REVIEW
3.0. Literature Review and Hypotheses Development
3.1. Altruism Value and Status Motivation
3.2. Status Motivation and Purchase Intention
3.3. Altruism Value and Purchase Intention
3.4. Altruism Value, Status Motivation, and Purchase Intention
3.5. Materialism
3.5.1. Status Motivation, Materialism and Purchase Intention
3.6. Cultural Values – Individualism/ Collectivism
3.6.1. Cultural Values: Horizontal Individualism/ Collectivism and Vertical - Individualism/ Collectivism
3.6.2. Status Motivation, Cultural Orientation and Purchase Intention
3.7. Theoretical model
3.8. Model of Hypothesized relationship
CHAPTER 4. METHODOLOGY
4.0. Methodology
4.1. Context of analysis and country selection
4.2. Sampling Technique and Sample Size
4.3. Product selection
4.4. Data collection
4.5. Pretesting
4.6. Construct Operationalization
4.6.1. Altruism value
4.6.2. Status motivation
4.6.3. Materialism
4.6.4. Materialism dimensions
4.6.5. Cultural values–horizontal-vertical individualism/collectivism
4.6.6. Purchase Intention
CHAPTER 5: RESULTS AND ANALYSIS
5.0. Results and Analysis
5.1. Characteristics of the Respondents
5.2. Descriptive Statistics
5.2.1. Gender
5.2.2. Marital status
5.2.3. Education
5.2.4. Income
5.2.5. Age
5.3. Control variables
5.4. Method of Analysis
5.4.1. Common Method Bias
5.4.2. Scale reliability
5.4.3. Validity of measurement model
5.4.4. Correlation analysis
5.4.5. Structure Equation Modeling
5.5. Mediation effect
5.6. Calculations of Moderation effects
5.7. A- Moderating Effects of Materialism
5.8. B- Moderating effects of the Cultural Value （Horizontal/ Vertical Individualism and Horizontal/ Vertical Collectivism）
CHAPTER 6: DISCUSSION AND CONCLUSION
6.0. Discussion and Conclusion
6.1. Managerial Implications
6.2. Limitations and Future Research Directions
CHAPTER 7: References
LIST OF PUBLICATIONS
本文编号：3142344
【文章来源】：对外经济贸易大学北京市 211工程院校 教育部直属院校
【文章页数】：164 页
【学位级别】：博士
【文章目录】：
Acknowledgement
摘要
Abstract
CHAPTER 1: THE INTRODUCTION
1.0. Introduction
CHAPTER 2: CONCEPTUAL FRAMEWORK
2.0. Conceptual Framework and Hypotheses Development
2.1. Competitive Altruism
2.2. Costly Signaling Theory
CHAPTER 3: LITERATURE REVIEW
3.0. Literature Review and Hypotheses Development
3.1. Altruism Value and Status Motivation
3.2. Status Motivation and Purchase Intention
3.3. Altruism Value and Purchase Intention
3.4. Altruism Value, Status Motivation, and Purchase Intention
3.5. Materialism
3.5.1. Status Motivation, Materialism and Purchase Intention
3.6. Cultural Values – Individualism/ Collectivism
3.6.1. Cultural Values: Horizontal Individualism/ Collectivism and Vertical - Individualism/ Collectivism
3.6.2. Status Motivation, Cultural Orientation and Purchase Intention
3.7. Theoretical model
3.8. Model of Hypothesized relationship
CHAPTER 4. METHODOLOGY
4.0. Methodology
4.1. Context of analysis and country selection
4.2. Sampling Technique and Sample Size
4.3. Product selection
4.4. Data collection
4.5. Pretesting
4.6. Construct Operationalization
4.6.1. Altruism value
4.6.2. Status motivation
4.6.3. Materialism
4.6.4. Materialism dimensions
4.6.5. Cultural values–horizontal-vertical individualism/collectivism
4.6.6. Purchase Intention
CHAPTER 5: RESULTS AND ANALYSIS
5.0. Results and Analysis
5.1. Characteristics of the Respondents
5.2. Descriptive Statistics
5.2.1. Gender
5.2.2. Marital status
5.2.3. Education
5.2.4. Income
5.2.5. Age
5.3. Control variables
5.4. Method of Analysis
5.4.1. Common Method Bias
5.4.2. Scale reliability
5.4.3. Validity of measurement model
5.4.4. Correlation analysis
5.4.5. Structure Equation Modeling
5.5. Mediation effect
5.6. Calculations of Moderation effects
5.7. A- Moderating Effects of Materialism
5.8. B- Moderating effects of the Cultural Value （Horizontal/ Vertical Individualism and Horizontal/ Vertical Collectivism）
CHAPTER 6: DISCUSSION AND CONCLUSION
6.0. Discussion and Conclusion
6.1. Managerial Implications
6.2. Limitations and Future Research Directions
CHAPTER 7: References
LIST OF PUBLICATIONS
本文编号：3142344
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