基于批评体裁分析的苹果与华为英文新闻发布稿中企业身份建构对比研究
发布时间：2023-04-28 03:38
企业身份影响着企业在动态市场竞争中所采取的竞争方式。作为向外界传达企业理念、文化和运营情况的重要载体,公司新闻发布稿在建构企业身份时起重要作用。因此,探讨企业如何通过新闻发布稿来构建企业身份能够为企业在市场动态变化中取得竞争优势提供一些启发。作为中美智能科技两大代表性企业,苹果和华为常常利用公司新闻发布稿来塑造良好的企业身份。因此,本文基于Bhatia提出的批评体裁分析模型,从苹果与华为的官方网站各抽取了三十篇公司英文新闻发布稿,自建两个小型语料库,借助语料库工具Wmatrix 5对比分析苹果与华为新闻发布稿中关键词词频的差异,探讨了不同的语步结构以及互文性类型,然后根据以上体裁资源所体现的企业沟通策略来分析苹果和华为所建构的企业身份,最后结合GLOBE文化维度解释了形成不同企业身份的原因。研究发现:(1)体裁资源特征从文本维度以及体裁维度进行探究。从文本维度中的词频以及关键词的对数似然值中可发现,苹果更关注公司产品以及企业社会责任方面,而华为更注重行业发展以及技术创新。从体裁维度来看,苹果与华为采用了相似的语步结构和体裁互文类型,但各自的交际目的不同。苹果与华为会根据不同的交际目的来...
【文章页数】：130 页
【学位级别】：硕士
【文章目录】：
摘要
ABSTRACT
ACKNOWLEDGEMENTS
LIST OF ABBREVIATIONS
CHAPTER1 INTRODUCTION
1.1 Research background
1.2 Research purposes
1.3 Research questions
1.4 Research significance
1.5 Organization of the thesis
CHAPTER2 LITERATURE REVIEW
2.1 Review on Critical Genre Analysis
2.1.1 Development of CGA theory
2.1.2 Application of CGA in linguistic studies
2.2 Review on corporate identity construction
2.2.1 Definition of corporate identity
2.2.2 Previous studies on corporate identity
2.3 Review on corporate press releases
2.3.1 Definition of corporate press releases
2.3.2 Previous studies on corporate press releases
2.4 Brief comments on previous studies
CHAPTER3 THEORETICAL FRAMEWORK
3.1 Critical Genre Analysis
3.1.1 Brief introduction of CGA
3.1.2 Bhatia’s four dimensional patterns of CGA
3.2 Basic theories underlying CGA framework
3.2.1 Move structure of promotional genre
3.2.2 Interdiscursivity
3.2.3 Corporate communication strategies
3.2.4 GLOBE culture dimension
3.3 Analytical framework for the thesis
CHAPTER4 METHODOLOGY
4.1 Research methods
4.2 Sample selection
4.3 Data collection
4.4 Research procedures
CHAPTER5 RESULTS AND DISCUSSION
5.1 Characteristics of genre resources in Apple’s and Huawei’s English corporate press releases
5.1.1 Word frequency
5.1.2 Keyword frequency and the LL value
5.1.3 Move structures
5.1.4 Realization of interdiscursivity
5.2 Different corporate communication strategies reflected in Apple’s and Huawei’s use of genreresources
5.2.1 Different corporate communication strategies derived from the comparison of keysemantic domains
5.2.2 Different corporate communication strategies derived from the comparison of themes
5.3 Construction of Apple’s and Huawei’s corporate identities through the corporatecommunication strategies reflected in the use of genre resources
5.3.1 Apple’s corporate identity constructed through corporate communication strategies
5.3.2 Huawei’s corporate identity constructed through corporate communication strategies
5.3.3 Comparative analysis of Apple’s and Huawei’s corporate identities
5.4 Reasons for the different corporate identities constructed by Apple and Huawei through thecorporate communication strategies reflected in the use of genre resources
5.4.1 Different national culture
5.4.2 Different corporate culture
CHAPTER6 CONCLUSION
6.1 Major findings of the study
6.2 Implications of the study
6.3 Limitations and suggestions
REFERENCES
APPENDIX A
APPENDIX B
本文编号：3803663
【文章页数】：130 页
【学位级别】：硕士
【文章目录】：
摘要
ABSTRACT
ACKNOWLEDGEMENTS
LIST OF ABBREVIATIONS
CHAPTER1 INTRODUCTION
1.1 Research background
1.2 Research purposes
1.3 Research questions
1.4 Research significance
1.5 Organization of the thesis
CHAPTER2 LITERATURE REVIEW
2.1 Review on Critical Genre Analysis
2.1.1 Development of CGA theory
2.1.2 Application of CGA in linguistic studies
2.2 Review on corporate identity construction
2.2.1 Definition of corporate identity
2.2.2 Previous studies on corporate identity
2.3 Review on corporate press releases
2.3.1 Definition of corporate press releases
2.3.2 Previous studies on corporate press releases
2.4 Brief comments on previous studies
CHAPTER3 THEORETICAL FRAMEWORK
3.1 Critical Genre Analysis
3.1.1 Brief introduction of CGA
3.1.2 Bhatia’s four dimensional patterns of CGA
3.2 Basic theories underlying CGA framework
3.2.1 Move structure of promotional genre
3.2.2 Interdiscursivity
3.2.3 Corporate communication strategies
3.2.4 GLOBE culture dimension
3.3 Analytical framework for the thesis
CHAPTER4 METHODOLOGY
4.1 Research methods
4.2 Sample selection
4.3 Data collection
4.4 Research procedures
CHAPTER5 RESULTS AND DISCUSSION
5.1 Characteristics of genre resources in Apple’s and Huawei’s English corporate press releases
5.1.1 Word frequency
5.1.2 Keyword frequency and the LL value
5.1.3 Move structures
5.1.4 Realization of interdiscursivity
5.2 Different corporate communication strategies reflected in Apple’s and Huawei’s use of genreresources
5.2.1 Different corporate communication strategies derived from the comparison of keysemantic domains
5.2.2 Different corporate communication strategies derived from the comparison of themes
5.3 Construction of Apple’s and Huawei’s corporate identities through the corporatecommunication strategies reflected in the use of genre resources
5.3.1 Apple’s corporate identity constructed through corporate communication strategies
5.3.2 Huawei’s corporate identity constructed through corporate communication strategies
5.3.3 Comparative analysis of Apple’s and Huawei’s corporate identities
5.4 Reasons for the different corporate identities constructed by Apple and Huawei through thecorporate communication strategies reflected in the use of genre resources
5.4.1 Different national culture
5.4.2 Different corporate culture
CHAPTER6 CONCLUSION
6.1 Major findings of the study
6.2 Implications of the study
6.3 Limitations and suggestions
REFERENCES
APPENDIX A
APPENDIX B
本文编号：3803663
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