Research on Marketing Strategy of Huawei Nova 7i in Islamaba

发布时间：2024-03-22 21:49

　　在过去的几年里,由于科技的发展,中国的移动产业已经变得越来越成熟。Oppo、Vivi、小米、华为等中国手机品牌迅速崛起,与三星、苹果等手机品牌的差距逐渐缩小。2018年,华为在全球售出了2亿部智能手机,2019年又售出了2.4亿部,超过了iphone。2020年,华为手机在巴基斯坦的移动供应商市场份额达到了17.18%。华为手机在巴基斯坦是排名第二的著名智能手机品牌。该公司于1987年由任正非创办。截至2019年12月,该公司拥有逾19.4万名员工。华为Nova 7i手机是巴基斯坦人心中最好的智能手机之一。华为手机在过去几年中市场份额增加的原因是其销售能力。尽管近年来在巴基斯坦表现出色,华为手机在巴基斯坦手机行业仍然面临着激烈的竞争,三星、小米、Samsung Galaxy A32,i Phone 6s+Oppo F19,xiaomi Redmi Note 11和Vivo Y53都是竞争对手。在这方面,华为手机需要保持和改进自己的营销策略和产品质量,以增加在移动市场的市场份额,取得更好的效果。该文主要研究华为Nova 7i在巴基斯坦首都伊斯兰堡的营销策略。该文从产品、价格、渠道和促销四...

【文章页数】：98 页

【学位级别】：硕士

【文章目录】：
摘要
abstract
1.Introduction
    1.1.Research background and significance
        1.1.1.Research background
        1.1.2.Research Significance
    1.2.Review of foreign and domestic literature
        1.2.1.Foreign literature Review
        1.2.2.Domestic Literature Review
    1.3.Research Objectives
    1.4.Research Methodology
        1.4.1.Research Methods
        1.4.2.Research Questionnaire
        1.4.3.Problem Statement
    1.5.Technical Roadmap and conceptual framework of the research
    1.6 The Conceptual Framework of the Research
2.Concept Definition and theoretical basis
    2.1.Marketing Strategy Concept
    2.2.Related theories
        2.2.1.STP Theory
        2.2.2.4P’s of marketing strategy
    2.3.PEST Analysis tools
        2.3.1.Political factor
        2.3.2.Economic factor
        2.3.3.Social and cultural factor
        2.3.4.Technical factor
3. Marketing Status of Huawei Nova 7i in Islamabad Pakistan
    3.1.Huawei Company profile
    3.2.Sales of Huawei mobile phones in China and other world
    3.3.Sales of overall Huawei brand and Nova7i in Pakistan
    3.4.Marketing Status of Huawei Nova7i mobile phones in Islamabad,Pakistan
        3.4.1.Product strategy
        3.4.2.Pricing strategy
        3.4.3.Placing/Channel strategy
        3.4.4.Promotional strategy
4.Problems and reasons in the marketing of Huawei Nova7i mobile phones inIslamabad,Pakistan
    4.1.Survey design
    4.2.Data Collection
    4.3.Survey design and Questionnaire results
    4.4.Existing Problems
        4.4.1.Problem with the product
        4.4.2.Problem with the price
        4.4.3.Problem with channel
        4.4.4.Problem with promotion
    4.5.Cause analysis(The reasons for the above problems)
        4.5.1.The Company leaders did not pay enough attentions to sales work within theregion which eventually leads to below following shortcomings
        4.5.2.Lack of effective promotional strategies
        4.5.3.Lack of specialty and online stores
        4.5.4.Weak market foundation
        4.5.5. The fierce US, China Trade also affects the Huawei mobile phone market inPakistan
        4.5.6.Cross-Cultural marketing strategy needs to be improve
5.Marketing Environment of Huawei Nova7i in Islamabad,Pakistan
    5.1.PEST Analysis
        5.1.1.Political factor
        5.1.2.Economic factor
        5.1.3.Social factor
        5.1.4.Technological factor
    5.2.Industry and competitor analysis
    5.3.SWOT analysis
        5.3.1.Advantage analysis(Strength)
        5.3.2.Disadvantage analysis(Weakness)
        5.3.3.Opportunity analysis
        5.3.4.Challenge analysis
6.Improvement of Huawei Nova7i mobile phone marketing strategy in Islamabad,Pakistan
    6.1.Huawei’s market positioning strategy
        6.1.1.Market segmentation
        6.1.2.Selection of target market
        6.1.3.Market positioning
    6.2.Improvement measures of marketing strategy
        6.2.1.Improvement of product strategy
        6.2.2.Improvement of price strategy
        6.2.3.Improvement of channel strategy
        6.2.4.Improvement of promotion strategy
7.Conclusion
    7.1.Recommendations
    7.2.Limitations of the study
    7.3.Future scope of the study
References
Acknowledgment
Dedication
Appendix-1
Appendix-2



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