九鼎投资项目开发案例研究

发布时间：2018-01-09 13:02

本文关键词：九鼎投资项目开发案例研究　出处：《广东商学院》2013年硕士论文　论文类型：学位论文

【摘要】：近年来，私募股权投资逐步占据我国投资爱好者的眼球。私募股权投资的活跃是我国加快经济建设、稳步发展金融市场的发展结果。随着我国资本市场逐步完善和经济蓬勃发展,我国企业的高成长性对股权投资者的吸引力持续增强，我国私募股权市场掀起一场PE（private equity）之风。然而，随着进入私募股权投资基金和新兴的机构越来越多，行业监管规范以及市场日益成熟理性，投资者散户化和资金热钱化使得投资成本逐步抬高；同时，在经济增速放缓、资本流动性下滑的现实背景下，PE机构的投资回报率、行业募资、投资以及退出活跃度出现明显下滑，中国PE行业正在步向严冬。面对这样的现状，，如何保障中国私募股权行业持续快速发展成为一大难题。 PE项目开发关乎私募股权投资总过程的运行，一套高效率高质量的项目开发体系则是一个PE投资机构成功的关键。本文首先梳理了与PE项目开发相关的理论知识，做了文献综述，然后抓住重点介绍九鼎投资公司的发展概况与项目开发现状，并就九鼎投资公司创新项目开发模式进行分析。接着，结合九鼎投资公司在消费品行业的项目开发样本嘉士利食品公司实例，从该项目运作的全过程来分析九鼎投资公司的项目开发策略，包括项目定位、项目筛选、渠道建设等。最后，论文给出了九鼎投资公司对PE项目开发的成功模式实践经验。
[Abstract]:In recent years, private equity investment in China gradually occupy the fans in the eye. Private equity investment activity is to accelerate the construction of our country economy development, the steady development of the financial market. With the development of China's capital market is gradually improved and the rapid economic development, the attraction of high growth enterprises in our country to equity investors continue to increase, the market private equity has raised a PE (private equity) of the wind.
However, with the entry of private equity funds and emerging more and more organizations, industry regulation and market becoming more mature and rational investors, individual investors and financial hot money making investment costs up gradually; at the same time, the economic slowdown in the background, the real capital liquidity decline, PE rate of return on investment, industry associations, investment and exit the activity decline significantly, China PE industry is coming to the winter. In the face of such a situation, how to protect the Chinese private equity industry sustained and rapid development has become a major problem.
PE project development for private equity investment of the total process of operation, a set of high quality and high efficiency project development system is the key to a successful PE investment institutions. This paper reviews the development of theoretical knowledge related to the PE project, the literature review, and then introduces the development situation and seize the key project Development Company Jiuding investment situation then, Jiuding investment company innovation project development mode was analyzed. Then, combined with the example of Jiuding investment companies in the consumer goods industry project development sample Jiashili food company, analysis of project development strategy Jiuding investment company the whole process of the operation from the project, including project location, project selection, channel construction and so on. Finally, the paper gives the Jiuding investment company to PE project development success experience.

【学位授予单位】：广东商学院
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F832.51

【引证文献】