AH证券公司经纪业务盈利模式转型研究

发布时间：2018-01-10 18:20

本文关键词：AH证券公司经纪业务盈利模式转型研究　出处：《华侨大学》2013年硕士论文　论文类型：学位论文

【摘要】：证券经纪业务无疑是券商最为基本的业务，传统意义上的证券经纪业在向投资者提供证券交易通道，代理其买卖证券的同时向投资者收取交易通道佣金，并由此来获得收益。在此过程中券商并不赚取代理投资者买卖证券的差价。九十年代初，在证券行业起步的初始阶段，证券公司受益于经纪业务牌照的稀缺，在证券市场上居于垄断交易通道的卖方地位，证券经纪业务仅仅通过提供单一的交易通道就能够火的丰厚的收益。随着经纪业务牌照的放开，券商数量和上市公司数量的迅速增加，在证券经纪业务由卖方市场迅速转变为买方市场的压力下，证券经纪业务只有通过创新传统通道业务，满足机构客户求生存，通过提供投资顾问服务，配置适当金融产品，向全面财富管理转型，创造多元化收入求发展已经成为业内共识。本文通过分析AH证券公司经纪业务发展历程主要经历了银证合作全员营销，佣金战，投资顾问模式的探索等阶段，分析AH证券公司经纪业务盈利模式存在的问题主要有收入单一，过度依赖二级市场，盈利模式转型缺乏整体规划等。并且通过对AH证券公司经纪业务面对的外部宏观环境和行业竞争环境进行分析研究，联系AH证券公司经纪业务目前的客观情况和证券经纪业务盈利模式未来变革的总体趋势，提出AH证券公司经纪业务盈利模式的转型方向和建议。具体建议改变业务结构和展业方式，改进经纪业务管理程序，改善整体组织结构，向全面财富管理转型。研究希望通过对AH证券公司经纪业务当前盈利模式存在问题的分析，，并在借鉴美国券商证券经纪业务盈利模式成功转型经验的基础上，推动处于经营状态低潮的AH证券公司经纪业务顺利转型，同时，也为其他处于成长期的中小券商经纪业务转型提供一定的借鉴。
[Abstract]:Securities brokerage business is undoubtedly the most basic business of securities dealers. In the traditional sense, the securities brokerage industry provides securities trading channels to investors, acting as their agents to buy and sell securities and collect trading channel commissions from investors at the same time. In 90s, at the beginning of 90s, in the initial stage of the securities industry, securities companies benefited from the scarcity of brokerage business licences. In the position of the seller in the monopoly trading channel in the securities market, the securities brokerage business can make a huge profit by providing a single trading channel. With the release of the brokerage business license. With the rapid increase of the number of securities dealers and listed companies, under the pressure of the securities brokerage business changing from the seller's market to the buyer's market, the securities brokerage business only through the innovation of traditional channel business. It has become a consensus in the industry to satisfy institutional clients to survive, to provide investment advisory services, to configure appropriate financial products, to transform to comprehensive wealth management and to generate diversified income for development. Through the analysis of the AH securities company brokerage business development process has mainly experienced the banking and securities cooperation full staff marketing, commission warfare, investment advisory model exploration and so on. Analysis of AH securities brokerage business profit model of the main problems are single income, excessive dependence on the secondary market. The transformation of profit model is lack of overall planning. And through the analysis of the external macro environment and industry competition environment faced by the brokerage business of AH securities company. According to the present objective situation of brokerage business of AH securities company and the general trend of future reform of profit mode of securities brokerage business, this paper puts forward the transformation direction and suggestion of profit mode of brokerage business of AH securities company. Specific proposals to change the business structure and business development mode, improve brokerage business management procedures, improve the overall organizational structure. Through the analysis of the existing problems in the current profit model of the brokerage business of AH securities company, and on the basis of the successful transformation experience of the profit model of the securities brokerage business in the United States. To promote the smooth transformation of brokerage business of AH securities company, which is in a low operating state, at the same time, to provide some reference for other small and medium-sized securities firms in the growing period.
【学位授予单位】：华侨大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F832.39

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