中国建设银行鄂尔多斯分行私人银行业务发展的对策

发布时间：2018-01-20 11:59

本文关键词： 私人银行业务管理品牌建设　出处：《内蒙古大学》2013年硕士论文　论文类型：学位论文

【摘要】：随着鄂尔多斯地区经济的快速发展,富裕人群迅速崛起,人们对财富管理的意识日益增强。目前,中国建设银行鄂尔多斯分行私人银行业务已满足不了高端客户的理财需求,私人银行业务发展中存在诸多问题,有待进一步研究分析提出相关建议及对策。本文以中国建设银行鄂尔多斯分行作为研究对象研究其私人银行业务发展现状,并结合目前私人银行业务的经营模式展开分析研究,重点分析研究中国建设银行鄂尔多斯分行私人银行业务发展中存在的问题,最后提出中国建设银行鄂尔多斯分行私人银行业务发展的对策及建议。旨在提升私人银行核心竞争力,促进中国建设银行鄂尔多斯分行私人银行业务快速发展,提升鄂尔多斯地区私人银行客户市场占比,缩短与西方发达国家的差距,满足高端客户服务理财需求,为高端客户提供专业化、差异化、一站式、一对一的尊贵服务,提升私人银行客户的忠诚度及贡献度,为鄂尔多斯分行创造更大的利润空间。
[Abstract]:With the rapid development of the economy in Ordos area and the rapid rise of rich people , people ' s awareness of wealth management has been strengthened . At present , private banking in Ordos Branch of China Construction Bank has not met the financial needs of high - end customers , and there are many problems in the development of private banking , and relevant suggestions and countermeasures are to be further studied . This paper focuses on the development of private banking in the Ordos branch of China Construction Bank by taking the Ordos branch of China Construction Bank as the research object , and analyzes the problems existing in the private banking development of the Ordos branch of China Construction Bank . The aim is to improve the core competitiveness of private banking , to promote the rapid development of private banking in the Ordos branch of China Construction Bank , to improve the gap between the private banking customers in the Ordos region and to improve the customer loyalty and contribution of the private banking customers , and to create a larger profit margin for the Ordos branch .

【学位授予单位】：内蒙古大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F832.2;F832.33

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