韩亚银行青岛崂山支行战略分析

发布时间：2018-02-03 15:31

本文关键词： 外资银行 PEST分析组织资源战略实施　出处：《华中科技大学》2013年硕士论文　论文类型：学位论文

【摘要】：2001年中国加入世贸组织以后，国内的金融业开始逐渐对外开放，在银行业的发展中开始允许外资银行的进入，并从2007年开始全面的对外开放中国金融市场，加快了金融业市场经济改革的步伐，，外资银行成为中国银行业中重要的组成部分，也逐步深入参与到中国银行业的激烈竞争中。中国的银行业取得了长足的发展和进步，对于经济发展起到了良好的促进作用，已经成为世界上最重要的金融市场之一。经过近几年的发展，银行业的竞争已远远不是具体产品、单个客户、收费水平的竞争，而是发展为品牌、管理模式、经营战略的竞争。本文针对外资银行这一主体，选择韩亚银行崂山支行进行战略分析、战略选择PEST分析与企业内部资源分析，全面的展现了韩亚银行的经营环境。本文将韩亚银行崂山支行的战略定位在风险控制、目标客户群及财务管理这三个方面。韩亚银行的总体战略选择为：未来的发展中，人民币存贷款业务将成为韩亚银行的重点，短期内中外资银行之间的合作会成为该行业发展的主题，两者之间将通重点。成本领先、差异化、集中化是外资银行的业务单位战略方面，通过系统、规范的培训和考核，为韩亚银行的快速发展提供必要的人力保障,达成其战略预期。
[Abstract]:After China joined the WTO in 2001, the domestic financial industry began to open to the outside world gradually, and began to allow the entry of foreign banks in the development of the banking industry. Since 2007, the Chinese financial market has been fully opened to the outside world, which has accelerated the pace of the reform of the financial market economy, and foreign banks have become an important part of the Chinese banking industry. China's banking industry has made considerable progress and has played a good role in promoting economic development. Has become one of the most important financial markets in the world. After the development of recent years, the competition of banking is far from specific products, individual customers, the competition of the level of charges, but to develop into a brand, management model. Competition in business strategy. Aiming at the foreign bank, this paper chooses Laoshan Branch of Asiana Bank to carry on the strategic analysis, the strategic choice PEST analysis and the enterprise internal resources analysis. This paper puts forward the strategic orientation of the Laoshan Branch of Asiana Bank in three aspects: risk control, target customer group and financial management. The overall strategic choice of Asiana Bank is: in the future development, RMB deposit and loan business will become the focus of Asiana Bank, and the cooperation between Chinese and foreign banks will become the theme of the development of the industry in the short term. Cost leading, differentiation, centralization is the strategic aspect of foreign banks' business units. Through systematic, standardized training and assessment, it provides the necessary human security for the rapid development of Asiana Bank. Achieve its strategic expectations.
【学位授予单位】：华中科技大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F831.2;F272

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