云南省XY典当行发展战略研究

发布时间：2018-02-03 16:53

本文关键词： 典当行发展战略战略选择　出处：《云南财经大学》2013年硕士论文　论文类型：学位论文

【摘要】：典当业的历史悠久，被称为现代金融业的鼻祖。目前，，典当业的融资功能正越来越受到人们的关注和重视，这是典当业进入新一轮快速发展的重大历史机遇，预示着典当业广阔的发展空间。面对中小企业融资服务这一庞大市场，典当业发展充满着机遇，但也需要克服重重困难，解决目前典当业发展中面临的诸多瓶颈问题。典当业要想在市场竞争中立于不败之地，首先就应做好战略选择，明确战略目标，这样才能实现可持续发展。本文以云南XY典当行的可持续发展为研究主题，运用文献分析法、个案研究法等方法，在系统阐释典当业和战略管理理论的基础上，深入公司内部找寻其发展存在的问题，全面分析公司的内部条件和所面临的外部环境。然后通过SWOT战略选择工具，对云南XY典当行的可持续发展战略进行了选择和定位。最后提出了云南XY典当行可持续发展战略实施的保障措施。本选题具有立意新颖（针对云南典当行业方面的研究尚属空白）、实践性强（在具体调研基础上得出研究结论）等创新点。通过本文的研究，可以完善有关典当行业的战略管理理论，充实案例分析与思考方面的内容，同时选题对云南XY典当行的可持续发展战略选择与制定具有很强的指导价值与参考价值，对行业内其它典当行的可持续发展战略选择也具有一定的借鉴意义。
[Abstract]:Pawnbroker has a long history and is called the ancestor of the modern financial industry. At present, the financing function of pawnbroking is being paid more and more attention, which is a great historical opportunity for the pawnbroking industry to enter a new round of rapid development. Foreshadowing the broad development space of pawnbroking. In the face of the huge market of financing services for SMEs, the development of pawnbroking is full of opportunities, but it also needs to overcome many difficulties. In order to remain invincible in the market competition, pawnbrokers should first make a good strategic choice and make clear the strategic objectives so as to achieve sustainable development. This paper takes the sustainable development of Yunnan XY pawnshop as the research topic, using the methods of literature analysis and case study, on the basis of explaining the theory of pawn industry and strategic management systematically. Go deep into the company to find out the problems that exist in its development, analyze the internal conditions and the external environment of the company comprehensively. Then through the SWOT strategic choice tool. The sustainable development strategy of Yunnan XY pawn bank is selected and orientated. Finally, the guarantee measures for the implementation of sustainable development strategy of Yunnan XY pawn shop are put forward. This topic has innovative ideas (Yunnan pawn industry research is still blank, strong practicality (on the basis of specific research to draw research conclusions) and other innovative points. Through the study of this paper. It can improve the strategic management theory of pawn industry and enrich the content of case analysis and thinking. At the same time, the topic has a strong guiding value and reference value for the sustainable development strategy selection and formulation of Yunnan XY pawn bank, and also has certain reference significance for the sustainable development strategy choice of other pawnbrokers in the industry.
【学位授予单位】：云南财经大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F832.38

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