X银行哈尔滨分行个人理财业务发展战略研究

发布时间：2018-02-05 04:30

本文关键词： 商业银行个人理财业务发展战略　出处：《黑龙江大学》2013年硕士论文　论文类型：学位论文

【摘要】：本文从生命周期理财理论和企业战略管理理论出发，借鉴国外商业银行个人理财业务先进经验，以谋求X银行哈尔滨分行的核心竞争优势和可持续发展为宗旨。本文以理论联系实际，首先回顾了国外商业银行个人理财业务发展和经验,以及X银行哈尔滨分行个人理财业务的发展现状和存在的问题；然后运用SWOT战略分析工具对X银行哈尔滨分行个人理财业务面临的外部环境和内部环境进行了分析；再运用大战略矩阵分析法得出X银行哈尔滨分行个人理财业务公司层战略；接下来又根据国外先进经验和X银行哈尔滨分行个人理财业务存在的问题提出了经营层战略和职能层战略；最后，，根据各层战略特点为X银行哈尔滨分行个人理财业务提出了战略实施的保障措施。
[Abstract]:Based on life cycle finance theory and enterprise strategic management theory, this paper draws on the advanced experience of personal finance business of foreign commercial banks. In order to seek the core competitive advantage and sustainable development of Harbin Branch of X Bank, this paper firstly reviews the development and experience of personal finance business of foreign commercial banks by combining theory with practice. As well as X bank Harbin branch personal finance business development status and existing problems; Then using the SWOT strategic analysis tool to analyze the external environment and internal environment of the personal finance business in Harbin Branch of X Bank; Then using the large strategic matrix analysis method to get X bank Harbin branch of personal finance business company level strategy; Then, according to the advanced experience of foreign countries and the problems existing in the personal finance business of Harbin Branch of X Bank, the paper puts forward the management level strategy and the function level strategy; Finally, according to the characteristics of each level of strategy, the paper puts forward the safeguard measures for the personal finance business of Harbin Branch of X Bank.
【学位授予单位】：黑龙江大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F832.33

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