XY投资公司发展战略研究

发布时间：2018-02-23 17:28

本文关键词： 国有投资公司发展战略战略实施　出处：《昆明理工大学》2013年硕士论文　论文类型：学位论文

【摘要】：在市场经济快速发展过程中,国有企业发挥自身优势,积极投身于市场经济大潮,但受自身体制和行业、产业政策的相关限制,国有企业也面临更多的机遇与挑战。肩负着对国有经济重大促进作用的国有企业,能否在激烈的市场竞争中获得持续、稳定的发展,其关键在于看企业能否在发展的过程中适应外部环境的变化和内部体制的调整,对瞬息万变的市场经济做出正确的选择和反应,认清企业现状,调整发展战略,从而实现企业长期、可持续、健康发展。本文运用发展战略相关理论,结合XY公司发展背景和现状,运用PEST分析、SWOT矩阵分析法及相关战略研究工具,对公司所处的外部、内部环境进行分析研究,明确公司应采取绿色可持续健康发展的总体发展战略,充分利用行业和产业政策,将内部优势和外部机遇转化为公司竞争优势,确立以房地产板块为主,结合物业管理、信托基金几大平台进行发展的经营方针,同时深化公司管理体制改革与服务创新,强化人才队伍和干部队伍建设,传承和发展企业文化,持续提升公司核心竞争力。同时本文还提出了战略实施的具体措施,并说明了如何对战略的实施进行控制。从而为公司决策层制定公司发展战略提供参考和依据。
[Abstract]:In the process of rapid development of market economy, state-owned enterprises exert their own advantages and actively devote themselves to the tide of market economy, but they are restricted by their own system, industry and industrial policies. State-owned enterprises are also facing more opportunities and challenges. Can state-owned enterprises, which shoulder the important role of promoting the state-owned economy, get sustained and stable development in the fierce market competition? The key lies in whether the enterprise can adapt to the change of the external environment and the adjustment of the internal system in the process of development, make the correct choice and response to the rapidly changing market economy, recognize the present situation of the enterprise, and adjust the development strategy. In order to realize the long-term, sustainable and healthy development of the enterprise, this paper applies the relevant theory of development strategy, combined with the background and current situation of XY Company, applies the PEST analysis of SWOT matrix analysis and related strategic research tools to the external of the company. The internal environment is analyzed and studied, and it is clear that the company should adopt the overall development strategy of green sustainable and healthy development, make full use of the industry and industrial policies, and turn the internal advantage and external opportunity into the competitive advantage of the company. To establish a business policy of taking the real estate sector as the mainstay, combining property management and trust funds to carry out development, at the same time deepening the reform of the company's management system and service innovation, strengthening the construction of the contingent of talents and cadres, Inheritance and development of corporate culture, continuous improvement of the company's core competitiveness. At the same time, this paper also proposed specific measures for the implementation of the strategy, It also explains how to control the implementation of the strategy so as to provide a reference and basis for the decision-making level of the company to formulate the company's development strategy.
【学位授予单位】：昆明理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F832.39

【相似文献】