Z证券N营业部财富管理业务发展研究

发布时间：2018-03-06 03:00

本文选题：Z证券N营业部　切入点：财富管理　出处：《广西大学》2016年硕士论文　论文类型：学位论文

【摘要】：随着证券行业发展,证券公司已经成为我国资本市场重要参与者,但证券行业整体水平还处于初期阶段,许多证券公司以单纯经济业务为主,传统的经济业务收入仍然是证券公司收入的主要来源。2012年自证券协会宣布实行佣金浮动制度以来,证券公司只看重经济业务收入的经营模式受到极大挑战,为了招揽客户证券公司纷纷打起佣金大战,竞争上升白热化阶段,以传统经纪业务为主的经营模式难以继续,券商急需寻求改革。因此,从可持续发展角度考虑,转型为财富管理将是券商改变现状必然选择。本文首先对Z证券N营业部股东背景、营业部基本情况予以阐述,详细分析营业部财富管理业务,结合该营业部具体情况对其所处外部宏观环境、行业竞争情况、营业部内部环境进行综合分析后认为,Z证券N营业部财富管理业务存在很大发展机遇和挑战。然后,对Z证券N营业部财富管理业务服务人员、客户质量、服务价格、服务系统等方面存在主要问题展开全面、深入研究,借鉴国内外券商财富管理业务发展经验,提出增加前台服务人员、提高客户质量、优化服务体系、降低产品价格等关于该营业部财富管理业务发展的具体策略,加快其财富管理业务发展,提升经营利润以及市场竞争力,为财富管理业务长期稳健发展探索一条适宜的特色道路。
[Abstract]:With the development of securities industry, securities companies have become important participants in China's capital market, but the overall level of the securities industry is still in its infancy. Traditional economic business income is still the main source of income for securities companies. Since the Securities Association announced the introduction of a commission floating system in 2012, the business model of securities companies focusing only on economic business income has been greatly challenged. In order to attract client securities companies to fight commission wars one after another, the competition is on the rise, and it is difficult to continue the business model of traditional brokerage business, so the securities companies urgently need to seek reform. Therefore, from the perspective of sustainable development, The transformation into wealth management will be the inevitable choice for securities companies to change the status quo. Firstly, this paper expounds the background of shareholders of Z Securities and N Business Department, the basic situation of Business Department, and analyzes the wealth management business of Business Department in detail. Combined with the concrete situation of the business department, the paper comprehensively analyzes the external macro environment, the competition of the industry and the internal environment of the business department, and points out that there are great opportunities and challenges for the wealth management business of the business department. The main problems of wealth management service personnel, customer quality, service price, service system and so on in Z Securities N Business Department are studied comprehensively and thoroughly, and the experience of wealth management business development of domestic and foreign securities companies is used for reference. Put forward some specific strategies about the wealth management business development of the sales department, such as increasing front desk service personnel, improving customer quality, optimizing service system, lowering product price, etc., so as to speed up the development of wealth management business. To improve operating profit and market competitiveness, to explore a suitable characteristic road for the long-term and steady development of wealth management business.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F832.39

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