和林格尔县农村信用合作联社发展战略研究

发布时间：2018-03-10 07:07

本文选题：和林格尔县农村信用社　切入点：发展战略　出处：《内蒙古大学》2013年硕士论文　论文类型：学位论文

【摘要】：“立足社区,服务三农”,大到农业,小到农村,微到农民都是农村信用社的服务对象,也是农村信用社成立的根本宗旨。随着社会的前进、经济的发展,农村信用社力量的不断壮大,社区中小企业、个体工商户也逐渐成为了农村信用社服务对象不可缺少的组成部分。但是,农村信用社相对落后的体制、相对落后的管理、人员素质偏低等一系列问题一直影响着农村信用社更好的服务社区、服务“三农”。和林格尔县位于内蒙古自治区中部,是呼和浩特市最近的旗县之一,交通非常便利,而且是内蒙古乳都的所在地,是呼和浩特市招商引资发展经济的重要地区。和林格尔县盛乐经济园区中小企业较多,有蒙牛、可口可乐、蒙草抗旱、燕京等众多知名企业,大力带动了和林格尔县经济的持续发展。同时,也是和林格尔县农村信用社的潜在服务客户,提高和林县农村信用社整体实力,服务好当地大小知名企业,将会给和林县农信社带来不可估量的前景。因此,对和林格尔县当前发展潜力的研究,具有十分现实的意义。本文以和林格尔县农村信用社为研究对象,对和林县农村信用社的内外部发展环境进行剖析,分析竞争优劣势,运用企业战略理论、波特五力模型、SWOT分析等方法,明确和林县农村信用社未来发展战略,最终制定符合企业发展的战略措施。
[Abstract]:"based on the community, serving the three rural areas", as large as agriculture, small to rural areas, small to the farmers are rural credit cooperatives are the object of service, is also the fundamental purpose of the establishment of rural credit cooperatives. With the progress of society, the development of economy and the growing strength of rural credit cooperatives, the small and medium-sized enterprises in the community and individual industrial and commercial households have gradually become an indispensable part of the service objects of rural credit cooperatives. A series of problems such as rural credit cooperatives' relatively backward system, relatively backward management, low personnel quality and so on have always affected the better service community of rural credit cooperatives, serving the "three rural areas". Helinger County is located in the central part of Inner Mongolia Autonomous region. Hohhot is one of the nearest flag counties in Hohhot City, with convenient transportation, and is the seat of Rudu City in Inner Mongolia. It is an important area for attracting investment and developing the economy in Hohhot City. There are more small and medium-sized enterprises in Shengle Economic Park in Hulingle County, including Mengniu. Coca Cola, Mongolian Grass drought Relief, Yanjing and many other well-known enterprises have greatly promoted the sustained economic development of Helinger County. At the same time, they are also potential service customers of the Rural Credit Cooperatives in Helinger County, and have improved the overall strength of the Rural Credit Cooperatives in Helin County. Serving well-known local enterprises will bring an inestimable prospect to Helin Rural Credit Cooperative. Therefore, it is of great practical significance to study the current development potential of Helinger County. This paper takes the Rural Credit Cooperatives of Helinger County as the research object, and analyzes the internal and external development environment of the Rural Credit Cooperatives in Helingle County. By analyzing the advantages and disadvantages of competition, using the theory of enterprise strategy and the SWOT analysis of Porter's five-force model, this paper clarifies the future development strategy of rural credit cooperatives in Helin County, and finally formulates the strategic measures in line with the development of enterprises.
【学位授予单位】：内蒙古大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F832.35

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