德盛期货公司经营模式优化研究

发布时间：2018-03-13 13:23

本文选题：德盛期货公司　切入点：经营模式　出处：《湖南大学》2013年硕士论文　论文类型：学位论文

【摘要】：相较国外期货公司在经过170多年的历史才逐渐形成了自己专业化、特色化的经营模式,我国期货公司要想形成自己的专业化、特色化的经营模式，，唯有走创新发展之路。首先，本文介绍了期货公司经营模式优化研究的背景，阐述了本文研究的理论意义和实际意义，回顾了国内外关于期货公司经营模式的相关研究，并提出了本文的研究内容和研究思路。其次，以德盛期货公司为研究对象，从公司法人治理、业务经营、业务拓展、营业网点布局、人才队伍建设、公司组织结构、公司技术研发以及经营文化等八个方面研究德盛期货公司的发展过程以及德盛期货公司经营模式现状和存在的主要问题，并对存在问题的产生原因进行了一一剖析。接下来从宏观环境和行业环境两方面对德盛期货公司的外部环境进行了综合分析，再从市场占有率、客户数量及结构、业务品种结构、公司财务状况、公司服务水平以及人力资源管理等六个方面对德盛期货公司的内部环境进行分析研究，在此基础上运用SWOT分析了公司的优势、劣势、机会和威胁。然后，结合公司的战略目标提出了多种战略组合方案，最终对战略方案进行选择，并对战略实施中可能遇到的困难和战略实施的措施提出了建议。根据研究分析结果，本文为德盛期货公司在当前复杂的环境中充分发挥自己的优势，不断弥补自己的劣势，为公司的不断成长制定出科学适用的规模扩张、业务多元化的经营模式优化实施方案，未来10年分三阶段有序实施，可以确保德盛期货公司由目前业内中下游行列进入前列地位。
[Abstract]:Compared with foreign futures companies, after 170 years of history, they have gradually formed their own specialized, characteristic management mode. If China's futures companies want to form their own specialized and characteristic management mode, they can only take the road of innovation and development. First of all, this paper introduces the background of the research on the optimization of futures company business model, expounds the theoretical and practical significance of this study, and reviews the related research on the futures company business model at home and abroad. Secondly, taking Desheng Futures Company as the research object, from corporate governance, business management, business expansion, business network layout, talent team building, company organizational structure, the paper puts forward the research contents and ideas of this paper. This paper studies the development process of Desheng Futures Company and the present situation and main problems of its business model in eight aspects, such as technology research and development and management culture. Then the external environment of Desheng Futures Company is comprehensively analyzed from the macro environment and the industry environment, and then from the market share, the number of customers and the structure, This paper analyzes and studies the internal environment of Desheng Futures Company from six aspects, such as business variety structure, company financial situation, company service level and human resource management. On this basis, the author uses SWOT to analyze the advantages and disadvantages of the company. Opportunities and threats. Then, combined with the company's strategic objectives to put forward a variety of strategic portfolio, and finally to the strategic options to choose, and the possible difficulties encountered in the implementation of the strategy and the implementation of the measures proposed. According to the results of research and analysis, this paper provides a scientific and applicable scale expansion for Dexing Futures Company to give full play to its advantages in the current complex environment, to constantly make up for its own weaknesses, and to develop a scientific and applicable scale expansion for the company's continuous growth. Business diversification of the business model optimization implementation plan, the next 10 years in three stages of orderly implementation, can ensure that the Dexing Futures Company from the current middle and downstream ranks of the industry into the forefront of the position.
【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F832.39;F272.3

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