大连DY银行发展战略研究

发布时间：2018-03-14 10:55

本文选题：外资银行　切入点：发展战略　出处：《大连理工大学》2016年硕士论文　论文类型：学位论文

【摘要】：改革开放以来,外资银行在我国得到了稳定发展,且在国民经济的发展中,成为一支重要的力量。但是随着我国金融市场的不断开放,众多中资银行的实力也在日益增强,那么在这种情形下,外资银行又如何利用这一机遇,在与中资银行的竞争中能够处于有利的地位。这对于众多外资银行来说,是一个重要的课题。大连DY银行成立于1992年,是东北地区第一家外资银行。但是近年来,随着中国金融业的快速发展,中资银行的实力和竞争力得到了不断地增强,对大连DY银行的业务发展构成极大的威胁与挑战,使得该行的整体利润水平下滑较大。面对日益严峻的生存环境,大连DY银行迫切需要制定新的发展战略,以提高其核心竞争力。基于此,本文以大连DY银行为研究对象,运用战略管理理论、PEST模型、波特五力模型和SWOT分析法,对银行所面临的内外部环境进行了系统分析,并得到了该银行发展的优势、劣势、机会和威胁。同时根据分析所得到的结果,选择与制定了该银行发展战略,并确定了其具体的整体战略、竞争战略以及职能战略。最后,立足外资银行的特点,系统提出了新战略实施的保障措施,使整体战略能够得以顺利实施。本研究不但为大连DY银行的未来发展提供了战略依据与战略规划,有利于推动该银行的可持续发展,同时也对其他外资银行的发展兼具一定参考意义。
[Abstract]:Since the reform and opening up, foreign banks have developed steadily in China and become an important force in the development of the national economy. However, with the continuous opening of our financial market, the strength of many Chinese banks is also increasing day by day. Well, under such circumstances, how can foreign banks take advantage of this opportunity to be in a favorable position in the competition with Chinese banks. This is an important issue for many foreign banks. Dalian DY Bank was established in 1992. It is the first foreign bank in Northeast China. But in recent years, with the rapid development of China's financial industry, the strength and competitiveness of Chinese banks have been continuously enhanced, which poses a great threat and challenge to the business development of Dalian DY Bank. In the face of the increasingly severe living environment, Dalian DY Bank urgently needs to formulate a new development strategy to improve its core competitiveness. Based on this, this paper takes Dalian DY Bank as the research object. Based on the theory of strategic management, pest model, Porter's five-force model and SWOT analysis, this paper makes a systematic analysis of the internal and external environment faced by the bank, and obtains the advantages and disadvantages of the bank's development. Opportunities and threats. At the same time, based on the results of the analysis, the bank's development strategy is selected and formulated, and its specific overall strategy, competition strategy and functional strategy are defined. Finally, based on the characteristics of foreign banks, This research not only provides the strategic basis and strategic planning for the future development of DY Bank of Dalian, but also helps to promote the sustainable development of DY Bank. At the same time, it also has some reference significance for the development of other foreign banks.
【学位授予单位】：大连理工大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F832.33

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