包商银行企业文化研究

发布时间：2018-03-26 10:35

本文选题：包商银行　切入点：企业文化　出处：《内蒙古大学》2013年硕士论文

【摘要】：企业文化作为企业在经营管理过程中创造的精神财富的总和,是现代企业核心竞争力的关键所在,已被越来越多的人所认可。在当前经济全球化、知识经济迅速发展的时代背景下,企业之间日益激烈的竞争不仅体现在产品的竞争、营销的竞争、管理的竞争,更体现为文化的竞争。而金融作为现代经济的核心,金融企业文化理应站在先进文化的前沿。这就对金融企业,尤其是以包商银行为代表的一干中小商业银行的企业文化建设提出了更高的要求。包商银行企业文化建设,就是包商银行确定企业的企业理念、企业使命、核心价值观,培育企业精神,规定企业的行为规范,并通过各种形式来使全体员工了解、认识、认同并遵从企业文化的内容,从而提高员工素质,提升企业竞争力所开展的工作。建设特色企业文化,是包商银行打造现代化、国际化的好银行,在激烈的市场竞争中赢得一席之地的必然需求。本文在对企业文化理论进行系统论述的基础上,对包商银行的企业文化建设的现状进行研究,并在此基础上展开对包商银行企业文化建设的SWOT分析,继而对包商银行企业文化建设存在的问题及其根源进行了总结,探讨了进一步完善包商银行特色企业文化建设的对策建议。本文的研究具有一定的理论和现实意义。其理论意义在于能够对我国商业银行企业文化建设的研究成果做出一定意义上的完善和补充；而其实际意义则表现为这些研究结果对于包商银行进一步打造自身特色企业文化,促进和谐团队建设,增强企业员工使命感和主人翁意识,提升组织效能,适应当前国内外经济金融发展面临的严峻考验具有十分重要的现实意义。
[Abstract]:Enterprise culture, as the sum of the spiritual wealth created by enterprises in the process of management and management, is the key to the core competitiveness of modern enterprises and has been recognized by more and more people. Under the background of the rapid development of knowledge economy, the increasingly fierce competition among enterprises is not only reflected in the competition of products, marketing and management, but also in the competition of culture. As the core of the modern economy, financial enterprise culture should be at the forefront of advanced culture. In particular, the construction of corporate culture in small and medium-sized commercial banks, represented by the contractor Bank, has put forward higher requirements. The construction of the enterprise culture of the contractor's Bank is to determine the enterprise concept, mission and core values of the enterprise. Cultivate the spirit of the enterprise, stipulate the code of conduct of the enterprise, and make all the employees understand, understand, identify with and conform to the contents of the enterprise culture through various forms, so as to improve the quality of the employees, The construction of characteristic enterprise culture is the inevitable demand for the contractor bank to build a modern and international good bank and win a place in the fierce market competition. On the basis of systematically discussing the theory of corporate culture, this paper studies the present situation of the construction of corporate culture of the contractor bank, and on the basis of the analysis, the author carries out the SWOT analysis of the construction of the corporate culture of the contractor bank. Then it summarizes the problems and root causes of the construction of enterprise culture in the contractor bank, and probes into the countermeasures and suggestions to further improve the construction of the enterprise culture with the characteristics of the contractor bank. The research of this paper has certain theoretical and practical significance. Its theoretical significance lies in being able to perfect and supplement the research results of enterprise culture construction of commercial banks in China to a certain extent. The practical significance of these research results for the contractor bank to further build their own characteristics of corporate culture, promote the construction of harmonious teams, enhance the sense of mission and ownership of enterprise staff, enhance organizational effectiveness, It is of great practical significance to adapt to the severe test of economic and financial development at home and abroad.
【学位授予单位】：内蒙古大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F270;F832.33

【参考文献】