东营XX行银行理财产品发展研究

发布时间：2018-04-02 02:11

本文选题：商业银行　切入点：银行理财产品　出处：《中国石油大学（华东）》2013年硕士论文

【摘要】：近几年来，资本市场持续低迷，无论是投资股票、基金还是贵金属交易，都很难实现理想收益，甚至会出现大幅亏损。而银行理财产品却以稳健的收益一支独秀，成为市场的宠儿。随着银监会颁布的《商业银行理财产品销售管理办法》的正式施行，对于规范银行理财产品的发行和销售，具有里程碑式的意义。本文试从银行理财产品的发展现状、发展趋势和风险控制入手，深入研究银行理财产品如何实现长久稳定的发展，为客户带来更多的投资选择。本文对国内外银行理财产品的发展历程、东营地区理财市场现状、银行理财产品发展趋势等，结合东营行实际，做了认真细致的分析。提出制约东营某某银行理财产品发展的若干问题，并从创新、流程、内控、售后、队伍建设等方面提出了相应的对策，，指出银行理财产品在发展中规范，在规范中发展的方向。
[Abstract]:In recent years, the capital market has been in a doldrums. Whether it is investing in stocks, funds or trading precious metals, it is very difficult to achieve the desired return, or even suffer substantial losses. Become the darling of the market. With the formal implementation of the Banking Regulatory Commission's measures on the Management of Financial Management products of Commercial Banks, to standardize the issuance and sale of banking financial products, This paper tries to start with the development status, development trend and risk control of banking financial products, and deeply study how to realize the long-term and stable development of banking financial products and bring more investment options for customers. In this paper, the development of banking products at home and abroad, the current situation of financial management market in Dongying area, the development trend of banking financial products, and so on, are combined with the actual situation of Dongying Bank. This paper makes a careful and careful analysis. It puts forward some problems restricting the development of financial management products in Dongying and so on, and puts forward the corresponding countermeasures from the aspects of innovation, process, internal control, after-sale and team construction, and points out that the banking financial management products are standardized in the development. The direction of development in norms.
【学位授予单位】：中国石油大学（华东）
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F832.2

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