交通银行营销绩效考核系统设计

发布时间：2018-04-04 11:46

本文选题：交通银行　切入点：绩效考核　出处：《哈尔滨理工大学》2013年硕士论文

【摘要】：进入21世纪后，我国加快了金融改革的步伐，并不断的深入创新，为了适应银行机构体制改革和总体业务发展的需要，以及随时应对各种内外部政治和经济环境的变化，国家加快推进了国有专业银行向国有商业银行转型以及股份制商业银行的发展，而与此同时加入WTO后外资银行的全面进入，经济全球化、金融一体化对国民经济的影响日益显著银行业面临着前所未有的竞争压力。交通银行是国有股份制商业银行最早上市的银行，在我国经济发展中起到举足轻重的作用，随着我国国有银行逐渐涉足国际金融领域，如何提高交通银行在国际竞争的实力，，使其在激烈竞争中生存并更好的发展，成为摆在交通银行管理层亟待解决的课题。纵观国内外银行的发展趋势，在新的竞争格局和市场环境下，交通银行必须革新和提升经营理念才能充分发挥自身的规模优势，因此科学而有效的对交通银行经营绩效进行评价，从而对经营过程中出现的问题进行有针对性的修正，以此来提高交通银行的核心竞争力的软实力。本文首先介绍了交通银行的基本情况，针对交通银行的基层经营单位、普通员工以及客户经理考核现状进行分析并同时阐述了产生这种问题的原因，对于交通银行的绩效考核系统的设计提出了需求依据。本文在分析了建设交通银行营销绩效考核系统的必要性的基础上，提出了交通银行营销绩效考核系统要实现的总体目标，结合交通银行目前的管理以及业务现状对绩效考核系统的设计原则和总体框架进行了分析，同时对绩效考核系统核心的框架描述了需求概。在详细设计阶段则根据相关的流程进行功能介绍、流程页面的设计等为最终的绩效考核系统建设完成奠定了坚实的基础。最后，本文还论述了交通银行营销绩效考核系统建设的复杂性以及系统推广过程中的策略、模式以及组织分工对实施保障的贡献。总之，营销绩效考核系统的建设能够提高交通银行的核心竞争力水平，而交通银行多维度考核员工绩效的理念从而激发员工潜能，这种方式对交通银行的总体战略思想和目标的实现起重要的引导作用。
[Abstract]:After entering the 21st century, China has quickened the pace of financial reform and continuously innovated deeply. In order to meet the needs of the reform of the banking system and the overall business development, and to cope with the changes of various internal and external political and economic environments at any time,The state has accelerated the transition of state-owned specialized banks to state-owned commercial banks and the development of joint-stock commercial banks. At the same time, after China's entry into WTO, the foreign banks have entered the whole range of foreign banks, and the economy has become globalized.The impact of financial integration on the national economy is increasingly evident. The banking industry is facing unprecedented competitive pressure.As the earliest listed bank of state-owned joint-stock commercial bank, Bank of Communications plays an important role in the economic development of our country. As the state-owned banks of our country gradually step into the international financial field, how to improve the strength of the Bank of Communications in the international competition.Making it survive and develop better in the fierce competition has become an urgent task for the management of Bank of Communications.Looking at the development trend of the domestic and foreign banks, under the new competition pattern and the market environment, the Bank of Communications must innovate and upgrade the management idea to give full play to its own scale advantage.Therefore, the scientific and effective evaluation of the Bank of Communications performance, so as to improve the core competitiveness of the Bank of Communications soft power, in order to improve the core competitiveness of the Bank of Communications soft power, in order to improve the core competitiveness of the Bank of Communications to improve the soft power of the core competitiveness.This paper first introduces the basic situation of Bank of Communications, analyzes the current situation of the basic management units, ordinary employees and customer managers of the Bank of Communications, and at the same time expounds the reasons for this problem.The demand basis for the design of the performance appraisal system of Bank of Communications is put forward.On the basis of analyzing the necessity of constructing the marketing performance appraisal system of Bank of Communications, this paper puts forward the overall goal of the marketing performance appraisal system of Bank of Communications.Combined with the current management and business situation of Bank of Communications, this paper analyzes the design principles and overall framework of the performance appraisal system, and describes the requirements of the core framework of the performance appraisal system.In the detailed design stage, according to the related processes, the design of the process page laid a solid foundation for the final performance appraisal system construction.Finally, this paper also discusses the complexity of the construction of the marketing performance appraisal system of Bank of Communications, the strategies, models and organizational division of labor in the process of system promotion.In short, the construction of marketing performance appraisal system can improve the core competitiveness of Bank of Communications, and the concept of multi-dimensional performance assessment of Bank of Communications can stimulate the potential of employees.This way plays an important guiding role in the realization of the overall strategic thought and goal of Bank of Communications.
【学位授予单位】：哈尔滨理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F832.33

【引证文献】