H证券公司M营业部创新发展策略研究

发布时间：2018-04-05 15:10

本文选题：业务创新　切入点：券商　出处：《哈尔滨工业大学》2013年硕士论文

【摘要】：本文是以在不断变化的崭新竞争环境下，H证券公司下属M营业部应该采取怎样的措施来提升自己在经济业务创新上的竞争力为目的来展开研究的。目前，国内证券行业主要的盈利模式与市场走势的相关度非常高，经济业务，承销业务以及自营业务这些券商传统主要的盈利来源，使得券商盈利不稳定，经营风险偏高。券商的同质化竞争在近年市场环境恶劣的情况下，使得券商经营举步维艰，承受着前所未有的压力。证券公司为了生存和发展，积极开展业务创新，拓宽思路，摆脱一直以来的表层粗放式经营，加大业务创新力度，降低成本，扩大利润增长点。本文对我国证券业务创新现状，发展过程，发展趋势，，发展遇到的困难等进行了归纳。在研究中综合运用金融学，市场营销学等学科理论知识，结合实际，对H证券业务创新的市场竞争环境，内外部影响因素进行了研究分析。以H证券公司M证券营业部为例，介绍了营业部的发展历史以及目前的经营状况。通过借鉴国外相关创新经验，运用SWOT模型，总结出了H证券公司M证券营业部创新发展的策略。提出营业部当前可行的创新业务及实现路径。结合营业部自身特点,指明了营业部推动业务创新的具体措施。
[Abstract]:The purpose of this paper is to study what measures should be taken by M Business Department of H Securities Company to improve its competitiveness in economic innovation under the new competitive environment.At present, the main profit mode of domestic securities industry has a high correlation with the market trend. Economic business, underwriting business and proprietary business are the main traditional profit sources of securities companies, which make the securities companies profit unstable and the risk of operation is on the high side.The homogeneous competition of securities firms in recent years makes the operation of securities companies difficult and bear unprecedented pressure.In order to survive and develop, securities companies actively carry out business innovation, broaden their thinking, get rid of the extensive operation of the surface layer, increase the strength of business innovation, reduce the cost and expand the profit growth point.This paper summarizes the status quo, development process, development trend and difficulties of securities business innovation in China.Based on the theory of finance, marketing and practice, this paper studies and analyzes the market competition environment and internal and external factors of H securities business innovation.Taking M Securities Business Department of H Securities Company as an example, this paper introduces the development history and present operating situation of the business department.By referring to the relevant innovation experience of foreign countries and using SWOT model, this paper sums up the strategy of innovation and development of M securities business department of H Securities Company.This paper puts forward the current feasible innovative business and implementation path of the business department.Combined with the characteristics of business department itself, pointed out the business department to promote business innovation specific measures.
【学位授予单位】：哈尔滨工业大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F832.39

【参考文献】