郑州银行特色发展战略研究

发布时间：2018-04-09 22:14

本文选题：郑州银行　切入点：特色发展战略　出处：《郑州大学》2013年硕士论文

【摘要】：目前在我国资金流动中,以银行发放贷款为主的间接融资占据了主导地位,而在我国银行体系中,国有商业银行和全国股份制商业银行所占份额较大,而城市商业银行作为银行体系的第三梯队,存在着资本不足、规模不够、市场份额偏低、发展空间有限等诸多问题,但城市商业银行通过自身“小、快、灵”的特点,扎根一方沃土,扶持了所辖区域大批中小型企业和创新型企业,让它们借助金融的翅膀,飞得更高、更远,通过与地方紧密合作,更有效为当地经济发展提供一定的支持。从城市商业银行的发展过程中,我们不难看到,发展战略对城市商业银行的战略意义,本文以郑州银行为案例,对郑州银行的“特色郑银”战略作了具体分析和深入研究,旨在完善郑州银行的“特色郑银”战略,以便有效发挥“特色郑银”战略对郑州银行发展的指导意义。鉴于此,全文共分为五个部分。第一部分,具体阐述了论文的研究背景和研究现状。主要从城市商业银行发展状况、城市商业银行发展战略和城市商业银行发展过程中出现的障碍及其对策研究三个方面展开的。第二部分,对郑州银行特色发展战略进行了环境分析。特色战略管理是解决城市商业银行发展的方向和策略的问题,对郑州银行特色发展战略的研究首先离不开对郑州银行的外部区域经济环境和自身竞争力。第三部分,在对郑州银行特色发展战略进行了环境分析的基础上,从“特色郑银”的形成依据、战略要点和战略措施方面三个角度系统地分析郑州银行特色发展战略的内容。第四部分,在深入研究“特色郑银”战略的基础上,从全力打造商贸物流银行、加速建设中小企业融资专家和努力创建社区精品银行三个方面研究了“特色郑银”战略之路存在的障碍。第五部分,就上述障碍,提出战略实施的对策。
[Abstract]:At present, in the capital flow of our country, indirect financing, which is mainly financed by banks, occupies a dominant position. In the banking system of our country, the state-owned commercial banks and the national joint-stock commercial banks have a large share.As the third echelon of the banking system, city commercial banks have many problems, such as insufficient capital, insufficient scale, low market share, limited space for development and so on. However, city commercial banks have their own characteristics of "small, fast and spiritual".Take root on one side of fertile soil, support a large number of small and medium-sized enterprises and innovative enterprises in the region, let them use the wings of finance, fly higher and farther, through close cooperation with the local, more effectively for the local economic development to provide certain support.From the development process of city commercial bank, it is not difficult to see that the development strategy is of strategic significance to the city commercial bank. Taking Zhengzhou Bank as a case, this paper makes a concrete analysis and in-depth study on Zhengzhou Bank's "characteristic Zheng Yin" strategy.The aim is to perfect Zhengzhou Bank's "characteristic Zheng Yin" strategy, so as to give full play to the guiding significance of "characteristic Zheng Yin" strategy to Zhengzhou Bank's development.In view of this, the full text is divided into five parts.The first part, elaborated the research background and the present situation of the thesis concretely.Mainly from the city commercial bank development situation, the city commercial bank development strategy and the city commercial bank development process appears the barrier and the countermeasure research three aspects.The second part, the characteristic development strategy of Zhengzhou Bank carries on the environment analysis.The characteristic strategic management is the solution to the development direction and the strategy question of the city commercial bank. The research of the Zhengzhou bank characteristic development strategy is inseparable from the external regional economic environment and the competitiveness of Zhengzhou bank.The third part, on the basis of environmental analysis of Zhengzhou Bank's characteristic development strategy, systematically analyzes the content of Zhengzhou Bank's characteristic development strategy from three angles: the formation basis of "characteristic Zheng Yin", strategic key points and strategic measures.In the fourth part, on the basis of in-depth study on the strategy of "characteristic Zheng Yin", we will try our best to build a commercial and commercial logistics bank.Speeding up the construction of SME financing experts and striving to establish community boutique banks three aspects of the study of "characteristic Zheng Yin" strategic road obstacles.The fifth part, on the above-mentioned obstacle, proposed the strategy implementation countermeasure.
【学位授予单位】：郑州大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F832.33

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