J银行Q支行客户经理岗位绩效指标设计研究

发布时间：2018-04-18 15:56

本文选题：客户经理 + 绩效指标　；参考：《南京理工大学》2013年硕士论文

【摘要】：作为银行与客户之间的沟通桥梁,客户经理不仅是银行对外业务的代表,更是银行与客户关系的代表。客户经理通过了解客户的需求,发展更多、更高质量的客户关系,同时协调银行内部各方面资源,为客户提供服务。科学、高效的客户经理岗位绩效指标体系,对我国各银行在入世后的银行业竞争中取得竞争优势具有重要意义。本文通过对国内外相关研究的回顾,以及对相关概念的界定,结合J银行Q支行客户经理岗位的实际情况,深入分析了J银行Q支行现行的绩效考核指标体系中关于客户经理岗位绩效指标设计方面主要存在的问题及其形成原因。并基于关键绩效指标法,重点考虑了绩效指标与J银行发展战略、对客户经理岗位的工作要求、以及客户经理岗位工作职责等的衔接,结合J银行Q支行客户经理岗位的实际情况,对现有的客户经理岗位绩效指标进行优化设计,为科学地评价银行客户经理的工作业绩,激发其工作热情提供依据。该绩效考核指标的优化设计,不仅能够加强银行客户经理队伍的薪酬管理,激发银行客户经理的工作热情,使其工作重心向J银行发展战略方面转移,同时,对建立规范化和科学化的银行客户经理岗位绩效指标体系具有一定的借鉴意义。
[Abstract]:As a bridge between bank and customer, the account manager is not only the representative of the bank's external business, but also the representative of the bank's customer relationship.By understanding customer needs, developing more and higher quality customer relationships, and coordinating all aspects of resources within the bank, account managers provide services to customers.Scientific and efficient performance index system of customer manager position is of great significance for the banks to gain the competitive advantage in the competition after China's entry into WTO.Based on the review of relevant research at home and abroad, and the definition of relevant concepts, combined with the actual situation of account manager position in Q Branch of J Bank,This paper deeply analyzes the main problems and causes of the design of customer manager post performance indicators in the current performance appraisal index system of Q Branch of J Bank.Based on the method of key performance indicators, the paper focuses on the link between performance indicators and J bank's development strategy, the job requirement of customer manager, and the job responsibility of customer manager, etc.Combined with the actual situation of customer manager position in Q Branch of J Bank, the paper optimizes the design of the existing performance index of customer manager, which provides the basis for scientifically evaluating the work performance of bank customer manager and arousing his work enthusiasm.The optimization design of the performance appraisal index can not only strengthen the salary management of the bank customer manager team, stimulate the work enthusiasm of the bank customer manager, make its work focus to the J bank development strategy, at the same time,It has certain reference significance for establishing standardized and scientific bank customer manager post performance index system.
【学位授予单位】：南京理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272.92;F832.33

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