消费社会中“需要”问题的哲学反思:从异化逻辑到差异逻辑

发布时间：2018-04-22 01:06

本文选题：需要 + 异化逻辑　；参考：《宁夏社会科学》2011年05期

【摘要】："需要"是消费的直接动力,对消费社会的批判必然导致对"需要"的究诘。由于消费社会要么被视为一种"全面异化"的社会,要么被看作是被符号所统治的社会,故而对"需要"的分析也存在着两种相应的批判理路:一是异化逻辑,二是符号的差异逻辑。前者力图以"真实需要"代替"虚假需要",但因其抽象的人性假设而使自身的批判力度趋于弱化;后者虽揭示了消费社会境域中"需要"的意识形态本质,但却全面否定了人自身的需要。就本质而言,两种逻辑都是对资本主义生产机制的观照,后者正是"需要"问题的根源所在,而根本的解决途径,就是抛弃利润至上的资本逻辑,代之以更为普遍的人本逻辑。
[Abstract]:"need" is the direct driving force of consumption, and criticism of consumer society will inevitably lead to a cross-examination of "need". Since the consumer society is either regarded as a society of "total alienation" or as a society governed by symbols, there are two corresponding critical approaches to the analysis of "need": first, the logic of alienation. The second is the logic of symbol difference. The former tries to replace "false need" with "real need", but its criticism tends to weaken because of its abstract assumption of human nature; the latter reveals the ideological essence of "need" in the realm of consumer society. But it completely negates the needs of people themselves. In essence, the two kinds of logic are the reflection of the capitalist production mechanism, the latter is the root of the "need" problem, and the fundamental solution is to abandon the capital logic of profit supremacy and replace it with the more universal human-oriented logic.
【作者单位】：西安交通大学人文学院;
【分类号】：F832.2

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