ABC银行投资银行业务发展策略研究

发布时间：2018-04-25 20:24

本文选题：城市商业银行 + ABC银行　；参考：《南京理工大学》2013年硕士论文

【摘要】：20世纪80年代以来,商业银行的投资银行业务凭借其特殊的竞争优势逐步超越传统的存贷款业务,成为银行业新的利润增长点。投资银行业务是一项低资本消耗、低风险、高收益的中间业务,具有人才引领、创新驱动的特征。近年来,各家商业银行纷纷看好这块朝阳市场,加大产品创新和营销推广力度,将投资银行业务作为其银企关系维护、盈利模式调整和战略转型升级的有力武器。在商业银行大军中,第三梯队的城市商业银行作为新生力量,也紧跟国有银行和股份制银行的步伐,积极开展投资银行业务。作为一家资产规模位居全国前列的城市商业银行,近年来ABC银行通过不断的进取与拼搏,在投资银行业务领域取得了较快发展。但是,在现阶段宏观经济增长趋缓、市场环境复杂多变,商业银行资本约束、利率市场化改革步伐加速,金融脱媒现象日益加剧、商业银行综合化经营趋势明显,客户投融资需求多元化、金融同业竞争愈演愈烈等诸多复杂形势的大背景下,ABC银行投资银行业务发展也面临巨大挑战。如何从实际出发,打造核心竞争力和特色优势,在与日俱增的激烈同业竞争中持续占据有利市场地位,是当前ABC银行面临的重要课题。本文对ABC银行投资银行业务发展策略进行研究,重点在分析ABC银行投资银行业务发展现状、对比银行同业、挖掘自身发展特点的基础上,对ABC银行进一步发展投资银行业务进行策略思考。全文分为五大部分：首先,简要介绍了商业银行投资银行业务的概念界定及国内外的发展历程；其次,在简述ABC银行投资银行业务发展历程的基础上,详细剖析了该行投资银行业务的发展现状；接着,选取了几个有代表性的银行同业,对其投资银行业务开展情况进行调研,并将ABC银行投资银行业务与这些银行同业进行了多方面比较,得出ABC银行投资银行业务现阶段所呈现出来的发展特点；然后,充分阐述了ABC银行投资银行业务发展所面临的宏观形势,并对ABC银行投资银行业务发展进行了SWOT分析,同时还列举了多家银行同业投资银行业务的发展思路作为借鉴；最后,在前述调研分析的基础上,结合ABC银行自身实际,从五个方面对ABC银行进一步发展投资银行业务进行了策略思考。
[Abstract]:Since the 1980s, the investment banking business of commercial banks has gradually surpassed the traditional deposit and loan business with its special competitive advantage, and has become a new profit growth point of the banking industry. Investment banking is a low capital consumption, low risk, high income intermediary business, with talent-led, innovation-driven characteristics. In recent years, commercial banks have been optimistic about this sunrise market, increased product innovation and marketing promotion, taking investment banking business as a powerful weapon for the maintenance of the relationship between banks and enterprises, the adjustment of profit model and the upgrading of strategic transformation. In the army of commercial banks, the third echelon of urban commercial banks, as a new force, also closely followed the pace of state-owned banks and joint-stock banks, and actively carried out investment banking business. As a city commercial bank with high asset scale, ABC bank has made rapid development in the field of investment banking through continuous enterprising and hard work in recent years. However, at the present stage, the macroeconomic growth is slowing down, the market environment is complex and changeable, the capital of commercial banks is constrained, the pace of interest rate marketization reform is accelerating, the phenomenon of financial disintermediation is becoming more and more serious, and the trend of comprehensive management of commercial banks is obvious. Under the background of diversified investment and financing demand and increasingly fierce competition among financial firms, ABC Bank's investment banking business is facing enormous challenges. How to build the core competence and characteristic advantage from the actual situation and keep occupying the favorable market position in the fierce competition is an important task facing the ABC bank at present. In this paper, the development strategy of investment banking of ABC bank is studied, which is based on the analysis of the present situation of investment banking business of ABC Bank, the comparison of the banks, and the exploration of its own development characteristics. ABC Bank further development of investment banking business strategy thinking. The paper is divided into five parts: firstly, it briefly introduces the definition of investment banking business of commercial banks and the development process at home and abroad; secondly, on the basis of brief introduction of the development course of investment banking business of ABC bank, The development status of the investment banking business of the bank is analyzed in detail. Then, several representative banks are selected to investigate the development of the investment banking business. The paper compares the investment banking business of ABC Bank with that of these banks in many aspects, and draws the development characteristics of investment banking business of ABC Bank at the present stage. This paper fully expounds the macro situation faced by the development of investment banking business of ABC Bank, analyzes the development of investment banking business of ABC Bank by SWOT, and enumerates the development ideas of several interbank investment banks as a reference. On the basis of the above research and analysis, combined with the reality of ABC Bank, this paper makes a strategic consideration on the further development of investment banking business of ABC Bank from five aspects.
【学位授予单位】：南京理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F832.2

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