江西省农村信用社金融IC卡建设研究

发布时间：2018-05-07 07:25

本文选题：金融IC卡 + 江西省农村信用社　；参考：《南昌大学》2013年硕士论文

【摘要】：随着国内PBOC2.0标准金融IC卡受理终端逐步改造完毕,2013年,我国银行业将全面迎来IC卡时代,全国性商业银行将全面发行金融IC卡。金融IC卡以其容量大、高安全性、跨行业应用等特点受到了金融机构及持卡人的普遍欢迎,其独特优势逐渐显现。面对日益加剧的市场竞争,大力加快江西省农村信用社金融IC卡建设已迫在眉睫。如何不断创新服务功能和营销模式,打造出具有竞争力的百福IC卡品牌,是摆在江西省农村信用社面前的大难题与大挑战。本文以江西省农村信用社金融IC卡建设为主线,分析了国内外商业银行金融IC卡业务发展的现状和趋势,指出了该社大力发展金融IC卡业务的现实意义,分析了该社金融IC卡业务的发展现状及存在的问题,对金融IC卡建设提出了具有可行性的方案,并对其市场营销和成本收益做了探讨。
[Abstract]:With the gradual transformation of the domestic PBOC2.0 standard financial IC card reception terminal, in 2013, the banking industry of our country will usher in the IC card era, and the national commercial banks will issue the financial IC card in an all-round way. Financial IC card has been widely welcomed by financial institutions and cardholders because of its large capacity, high security and cross-industry application, and its unique advantages gradually appear. In the face of increasing market competition, it is urgent to speed up the construction of financial IC card of Jiangxi Rural Credit Cooperatives. How to continuously innovate the service function and marketing mode and create a competitive Baifu IC card brand is a big problem and challenge facing Jiangxi Rural Credit Cooperatives. Based on the construction of financial IC card in rural credit cooperatives of Jiangxi Province, this paper analyzes the present situation and trend of the development of financial IC card business of commercial banks at home and abroad, and points out the practical significance of the development of financial IC card business in this society. This paper analyzes the present situation and existing problems of the financial IC card business of the society, puts forward a feasible scheme for the construction of the financial IC card, and probes into its marketing and cost benefit.
【学位授予单位】：南昌大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F832.35

【引证文献】