中国商业银行企业文化测量研究

发布时间：2018-05-09 13:12

本文选题：中国商业银行 + 企业文化　；参考：《云南财经大学》2013年硕士论文

【摘要】：企业文化在组织中的作用已经被广泛认同，不同领域的企业都试图通过塑造优秀的企业文化来完成和实现战略目标。如何塑造良好的企业文化，最基本的工作是通过进行企业文化的测度进而了解本企业的文化。中国商业银行在历史不断变迁改革中，企业文化起到不可替代的作用，其构成了中国商业银行核心竞争力的关键要素。企业文化的柔性与难以明确量化决定了文化建设是个动态、复杂的过程，在中国商业银行进行企业文化建设管理过程中，应该先对现有企业文化进行定期测量、诊断和评价，进而便于更准确了解本企业的文化现状并掌握构成企业文化的要素对业绩的影响。通过对本企业文化现状的了解分析比较出与全行业的差异，为企业文化的创新、变革提供发展方向。本文对中国商业银行企业文化进行研究，先是从两个方面对文献进行梳理，一方面是国内外企业文化测量理论文献，另一方面是我国商业银行不同时期所特有的企业文化特征，在此基础上进行文化测量模型的设计和验证。然后在理论研究的基础上，，对构成中国商业银行企业文化的主要要素与经营业绩的关系进行文化测量的实证研究。在实证研究的过程中，首先对中国商业银行的企业文化特点进行了分析，并在此基础上结合沙因(Schein)教授对企业文化进行的定性研究方法，对丹尼森(Denison)OCQ量表进行了调整修正，最后提取出中国商业银行企业文化的八个因子，形成了中国商业银行企业文化的测量模型，并设计了相关量表。其次，进行数据收集并对量表中收集回的数据进行描述性分析、因子分析及相关性分析，通过以上分析来揭示文化因子之间的内在联系。接下来利用回归分析得出八个因子对经营业绩指标的线性函数，也就是构成企业文化的要素与经营业绩指标之间的关系。最后，在深入分析总结了中国银行昆明分行最近几年的企业文化测量与企业文化建设实际的基础上，探讨中国商业银行企业文化建设的路径。企业文化的测量，最主要的工作是按本企业文化内容建立起用于测量企业文化各个要素发展现状和认同程度的一套完善评价指标体系，以此对企业文化现状进行综合系统评估并取得量化结果。使银行更清晰的把握企业文化发展情况和对本企业文化有更明确的定位，这为银行下一步的文化建设改善方案提供了参考依据。
[Abstract]:The role of corporate culture in the organization has been widely recognized. Enterprises in different fields are trying to achieve strategic goals by shaping excellent corporate culture. How to shape a good corporate culture, the most basic work is to understand the corporate culture through the measurement of corporate culture. The corporate culture plays an irreplaceable role in the reform of the history of Chinese commercial banks, which constitutes the key elements of the core competitiveness of Chinese commercial banks. The flexibility and difficulty of enterprise culture determine that cultural construction is a dynamic and complex process. In the process of enterprise culture construction management in Chinese commercial banks, the existing corporate culture should be regularly measured, diagnosed and evaluated. Thus, it is convenient to understand the cultural status of the enterprise more accurately and to grasp the influence of the elements of the corporate culture on the performance. Through the understanding and analysis of the present situation of the enterprise culture, the differences between the enterprise culture and the whole industry are compared, which provides the development direction for the innovation and reform of the enterprise culture. In this paper, the corporate culture of Chinese commercial banks is studied. Firstly, the literature is combed from two aspects. On the one hand, it is the theoretical literature of corporate culture measurement at home and abroad, on the other hand, it is the unique corporate culture characteristics of Chinese commercial banks in different periods. On this basis, the design and verification of the cultural measurement model are carried out. Then, on the basis of theoretical research, the paper makes an empirical study on the relationship between the main elements of corporate culture and business performance of Chinese commercial banks. In the process of empirical research, firstly, the characteristics of corporate culture of Chinese commercial banks are analyzed, and on this basis, combining with the qualitative research method of Professor Shain Schein, the author adjusts and modifies Denisonn OCQ scale. Finally, eight factors of corporate culture of Chinese commercial banks are extracted, and the measurement model of corporate culture of commercial banks of China is formed, and the relevant scales are designed. Secondly, the data collected from the scale are analyzed by descriptive analysis, factor analysis and correlation analysis to reveal the internal relationship between cultural factors. Then the linear function of the eight factors to the operating performance index is obtained by regression analysis, that is, the relationship between the elements that constitute the enterprise culture and the operating performance index. Finally, on the basis of in-depth analysis and summary of the corporate culture measurement and corporate culture construction of Kunming Branch of Bank of China in recent years, this paper probes into the path of corporate culture construction in commercial banks of China. In the measurement of enterprise culture, the most important work is to establish a set of perfect evaluation index system to measure the development status and the degree of identity of every element of enterprise culture according to the content of the enterprise culture. In this way, a comprehensive and systematic evaluation of the status of corporate culture is carried out and quantitative results are obtained. So that the bank can clearly grasp the development of corporate culture and have a clearer positioning of the corporate culture, which provides a reference for the next cultural construction and improvement plan of the bank.
【学位授予单位】：云南财经大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F832.33;F270

【参考文献】