兴业银行长沙分行知识型员工激励体系改进研究

发布时间：2018-05-10 06:36

本文选题：兴业银行 + 知识型员工　；参考：《湖南师范大学》2013年硕士论文

【摘要】：随着中国金融业逐步对外开放,外资银行的进入将给中国银行业市场乃至整个中国金融业市场造成巨大冲击,尤其是对人才的冲击最为严重。运用和创造知识的能力是中外银行企业竞争的实质,而是否拥有这种能力的人才是其直接表现。为此,众多学者关注银行业知识型员工的激励机制研究,各银行更是不遗余力采用各种措施激励和吸引知识型员工。兴业银行长沙分行成立于1999年2月,是兴业银行在中西部地区设立的首家分行级机构。成立十余年来,以一流的发展速度,持续创新的金融产品,鲜明真诚的服务特色,使其综合实力和竞争能力始终位居市场前列。但在快速发展同时,兴业银行面临着对外企业吸引力不高,对内员工工作积极性不高、激励动力不足的现状。在国际金融业动荡不安和国外银行的强势攻击下,兴业银行要想更上一层楼就要改进员工激励机制,进一步激励和吸引知识型员工。在理论指引和实践指导下,本文以兴业银行长沙分行为研究对象,着重分析其知识型员工的激励机制并提出改进方案。文章在介绍与回顾知识型员工相关概念及激励理论基础上,对兴业银行知识型员工激励现状进行系统分析,并总结出其激励体系存在的问题。结合前人研究成果和兴业银行长沙分行实际,根据知识型员工激励体系设计思路、原则和目标,从组织层面、员工层面和工作层面分别提出改进方案,旨在全面提高兴业银行激励效果。最后,针对兴业银行长沙分行知识型员工激励体系优化设计方案实施,提出具体的实施步骤及可能出现问题的解决方案。本文的研究成果既可丰富新形势新环境下的知识型员工激励理论,也能为兴业银行及其他商业银行构建知识型员工激励体系提供借鉴。
[Abstract]:With the gradual opening to the outside world of China's financial industry, the entry of foreign banks will cause a huge impact to the Chinese banking market and even to the whole Chinese financial industry market, especially the most serious impact on talents. The ability to use and create knowledge is the essence of competition between Chinese and foreign banks. For this reason, many scholars pay attention to the research of incentive mechanism of knowledge workers in banking industry, and banks spare no effort to adopt various measures to encourage and attract knowledge workers. Founded in February 1999, Societe Generale Changsha Branch is the first branch-level establishment of Societe Generale in the central and western regions. Since its establishment more than 10 years, with the first-class development speed, the continuous innovation financial product, the bright sincere service characteristic, causes its comprehensive strength and the competition ability to always be in the forefront of the market. But at the same time, Societe Generale Bank is faced with the situation that the attraction of foreign enterprises is not high, the enthusiasm of domestic employees is not high, and the motivation is insufficient. Under the turmoil of international financial industry and the strong attack of foreign banks, Industrial Bank must improve the staff incentive mechanism to further motivate and attract knowledge workers. Under the guidance of theory and practice, this paper takes Changsha Branch of Industrial Bank as the research object, analyzes the incentive mechanism of knowledge workers and puts forward the improvement scheme. On the basis of introducing and reviewing the related concepts and incentive theories of knowledge workers, this paper systematically analyzes the current situation of knowledge workers' motivation in Industrial Bank, and summarizes the problems existing in its incentive system. Based on the previous research results and the actual situation of Changsha Branch of Industrial Bank, according to the design ideas, principles and objectives of the knowledge employee incentive system, the improvement schemes are put forward from the organizational level, the employee level and the work level, respectively. The aim is to improve the incentive effect of Societe Generale Bank. Finally, aiming at the implementation of the optimized design scheme of knowledge worker incentive system in Changsha Branch of Industrial Bank, the paper puts forward the concrete implementation steps and the solutions to the possible problems. The research results of this paper can not only enrich the knowledge employee incentive theory under the new situation and new environment, but also provide reference for the establishment of knowledge employee incentive system in Industrial Bank and other commercial banks.
【学位授予单位】：湖南师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F832.33

【参考文献】