面向银行网点布局的问卷调查系统设计与实现

发布时间：2018-06-10 15:38

本文选题：银行网点 + 空间布局　；参考：《上海交通大学》2013年硕士论文

【摘要】：随着中国加入WTO，银行业的竞争越来越激烈，商业银行主要获益渠道之一：物理网点，他的重要性也越来越受到关注。但由于种种复杂的历史原因，商业银行网点无论是布局的合理性还是功能定位的准确性，都与现实市场需求形成了一定的违背。如，网点建设的重复性问题等。如何从影响网点布局的影响因素分析着手，设计并实现问卷调查系统，为商业银行提供可以量化的数据支持，是研究的主要内容。针对问卷调查系统的特点，对问卷调查系统进行了调研分析，系统需求分析，完成问卷调查系统的设计和实现，并结合A银行的实际情况对系统进行了测试和结果分析。系统为商业银行实施网点布局提供较完整的数据支持。研究工作主要有以下几个方面： 1．面向银行网点布局分析的问卷调查系统调研分析。主要研究了银行网点布局的理论基础，Web问卷调查系统的概论。在此基础上分析网点布局分析问卷调查系统的概要设计及相应的需求分析，首先对网点布局的设立原则分析和归纳，之后根据原则要求对影响网点布局的影响因素进行了详细分析，，最后论述了面向银行网点布局分析问卷调查系统的需求分析。 2.面向银行网点布局分析问卷调查系统的系统设计。问卷调查系统的总体思路是把影响商业银行网点布局的影响因素以问卷形式进行量化，根据需求分析的结果，从系统设计原则、系统总体设计、功能模块以及数据库等方面入手进行系统设计。 3．面向银行网点布局分析问卷调查系统的实现及验证。采用问卷的形式实现了问卷生成、问卷发布以及数据分析等功能模块。并通过嘉兴市A银行的网点布局实际情况对系统进行验证。验证了面向银行网点布局分析问卷调查系统具有调查自动化，测试执行速度快，测试成本低廉等特点。该模式在对嘉兴市A银行网点布局的实现研究中，基本与该模式分析的结论一致，为今后在网点布局方面的研究提供经验。系统投入实际应用，能够使得银行的资源被最大限度的利用，同时创造出巨大经济效益。而且，系统对一些连锁店的选址同样适用。
[Abstract]:With China's entry into the WTO, the competition in the banking sector is becoming more and more fierce, and the importance of the commercial banks as one of the main sources of gain: physical network is becoming more and more important. However, due to various complicated historical reasons, both the rationality of the layout and the accuracy of the functional positioning of commercial bank outlets are contrary to the actual market demand. For example, the repeatability of network construction and so on. It is the main content of the research that how to analyze the influencing factors of the distribution of the network, design and implement the questionnaire system, and provide the quantitative data support for the commercial banks. According to the characteristics of the questionnaire survey system, the questionnaire system is investigated and analyzed, the system needs analysis, the design and implementation of the questionnaire survey system is completed, and the system is tested and the results are analyzed according to the actual situation of Bank A. The system provides complete data support for commercial banks to implement network layout. The research work mainly includes the following aspects: 1. A questionnaire survey system for bank network layout analysis. This paper mainly studies the theoretical basis of bank network layout and the introduction of Web questionnaire system. On the basis of the above analysis, the summary design of the questionnaire system and the corresponding demand analysis are analyzed. Firstly, the establishment principle of the network layout is analyzed and summarized. Then, according to the principle requirements, the paper analyzes the influence factors of network layout in detail, and finally discusses the demand analysis of the questionnaire system for bank network layout analysis. 2. The system design of questionnaire system for bank network layout analysis. The general idea of the questionnaire survey system is to quantify the factors that affect the layout of commercial bank outlets, according to the results of demand analysis, from the system design principles, the overall design of the system. Function module and database and other aspects of the system design. 3. The realization and verification of the questionnaire system for bank network layout analysis. The function modules of questionnaire generation, questionnaire publishing and data analysis are implemented in the form of questionnaire. And through Jiaxing A bank network layout of the actual situation to verify the system. It is verified that the questionnaire system for bank network layout analysis has the characteristics of automatic investigation, fast test execution, low test cost, etc. This model is used in the realization of the layout of Bank A in Jiaxing City. It is basically consistent with the conclusion of the model analysis, and provides experience for future research on the distribution of branches. The system is put into practical application, which can make the bank's resources be used to the maximum extent and create huge economic benefits at the same time. Moreover, the system also applies to the location of some chain stores.
【学位授予单位】：上海交通大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：TP311.52;F832.2

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