中国银行徐州分行社会责任问题研究

发布时间：2018-06-25 05:54

本文选题：中国银行 + 基层分行　；参考：《复旦大学》2013年硕士论文

【摘要】：相较在西方近百年的发展历史,企业社会责任研究在中国是一个比较年轻的领域,只有一二十年的时间,但企业需要承担社会责任已成为全社会的共识。探索企业社会责任的规律,提出有效对策,解决实际问题,成为我国企业社会责任研究的趋势。商业银行作为我国金融业的主导力量,在国民经济发展中发挥着十分重要的作用。商业银行树立企业社会责任理念,积极践行社会责任,既是响应国家号召,落实科学发展观的实际行动,也是提升自身竞争力、实现可持续发展的必然选择。论文首先回顾了企业社会责任思想在西方的演进史。企业社会责任思想的起源和兴起与社会、经济进步和企业发展壮大的进程密不可分。随着经济全球化浪潮,企业社会责任理念得到更广泛的传播。虽然目前对于企业社会责任还没有明确的、统一的概念,企业应当承担社会责任已成共识,具体的责任内容,从古典经济学强调的利润、绩效等经济利益,发展到不仅包括商业利益,还包括社会对企业的多重期待。四层次论和利益相关者理论的结合,是研究企业社会责任被广泛认可的视角。经济责任、法律责任、伦理责任、慈善责任的分层,使企业社会责任的层次变得清晰。而利益相关者理论的引入,使抽象的企业社会责任变得具体明确、可操作,明确了企业承担社会责任的对象、范围,搭建了企业社会责任与战略管理的桥梁。论文基于以上回顾和分析,结合我国企业社会责任履行现状,引申出商业银行尤其是国有商业银行社会责任履行的必要性、内涵和外延。论文以中国银行徐州分行为例,着眼于国有商业银行基层分行在社会责任履行中的作为。从内外两方面着手,查找徐州中行履行社会责任的推动力。运用PEST分析法分析徐州中行履行社会责任的外部环境,通过内部战略考虑和工作安排分析内部压力。基于利益相关者理论具体分析中国银行徐州分行履行社会责任的现状。查找存在的不足：对企业社会责任的认识过于狭窄,在经营上有将经营责任与社会责任不对称的安排。究其原因,既有外部原因：制度环境的不完善导致外部推动力不足,也有内部原因：企业文化和工作机制上的不足导致内生动力欠缺。论文从内外两个角度,分别从社会视角下和银行视角下,提出对策和建议。
[Abstract]:Compared with the development history of the last hundred years in the west, the research on corporate social responsibility is a relatively young field in China. It has only ten or twenty years, but it has become the consensus of the whole society that the enterprise needs to bear social responsibility. It is a social responsibility research for the enterprises in China to explore the law of the social responsibility of enterprises, put forward effective countermeasures and solve practical problems. The trend of the study.
As the leading force of China's financial industry, commercial banks play a very important role in the development of national economy. Commercial banks establish the concept of corporate social responsibility and actively practice social responsibility. It is not only a response to the national call, the implementation of the actual action of Scientific Outlook on Development, but also an inevitable choice for the promotion of its own competitiveness and the realization of sustainable development.
The paper first reviews the evolution history of corporate social responsibility thought in the West. The origin and rise of corporate social responsibility thought are closely related to the social, economic progress and the process of enterprise development and expansion. With the wave of economic globalization, the concept of corporate social responsibility has been spread more widely.
Although there is no clear and unified concept for corporate social responsibility at present, the enterprise should bear the common sense of social responsibility, specific responsibility content, economic interests, such as profit and performance emphasized in classical economics, not only including commercial interests, but also the multiple expectations of the society to the enterprise. The four level theory and stakeholder theory are also included. The combination of the theory of corporate social responsibility is a widely recognized perspective. Economic responsibility, legal responsibility, ethical responsibility, and charitable responsibility are stratified to make the level of corporate social responsibility clear. The introduction of stakeholder theory makes the abstract corporate social responsibility clear, operable and clear that the enterprise is responsible for social responsibility. The object and scope set up a bridge between corporate social responsibility and strategic management.
Based on the above review and analysis, the thesis combines the current situation of corporate social responsibility in our country, and extends the necessity, connotation and extension of the social responsibility performance of commercial banks, especially the state-owned commercial banks.
Taking the Xuzhou branch of Bank of China as an example, the paper focuses on the role of the grass-roots branch of the state-owned commercial banks in the performance of social responsibility. From the two aspects of the internal and external aspects, we will find the driving force for the implementation of social responsibility in Xuzhou. The PEST analysis method is used to analyze the external environment for the implementation of social responsibility in Xuzhou, through internal strategic considerations and work arrangements. Analysis of internal pressure. Based on stakeholder theory, the present situation of the performance of social responsibility in Xuzhou branch of the Bank of China is analyzed. The shortcomings of the existence are found: the understanding of corporate social responsibility is too narrow, and there is an arrangement of dissymmetry of business responsibility and social responsibility in the operation.
The reason is that there are external reasons: the imperfect system environment leads to the lack of external driving force, and also has internal reasons: the lack of enterprise culture and working mechanism leads to the lack of endogenous power.
From two perspectives, from the perspective of society and from the perspective of banks, the paper puts forward countermeasures and suggestions.
【学位授予单位】：复旦大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F270;F832.31

【参考文献】