中外资私人银行理财产品创新的对比分析
发布时间：2018-07-14 13:46
【摘要】：中国经济的腾飞造就了一批高净值客户群体,私人银行业务逐渐壮大,成为各大商业银行的必争之地。理财产品作为实现客户理财目标的手段和载体成为私人银行服务的核心,是私人银行成败的决定性因素之一。我国私人银行理财产品同质化严重,产品结构比较单一,风险梯度不全,难以满足高净值客户的个性化需求。与此同时,虽然外资银行在国内的私人银行业务与中资银行几乎同时起步,但其业务经验丰富、产品体系健全,特别是全球化的资产配置可以使客户通过国际各类市场的投资分散风险、分享收益。 本文在这样的背景下对中外资私人银行理财产品作对比分析,具有一定的现实意义。文章第一部分首先界定了本文所讨论的私人银行和理财产品的范围,即商业银行开展的私人银行业务中针对高净值客户设计销售的理财产品,然后介绍了国内外私人银行和理财产品的竞争格局。接下来对作为理论支撑的供需理论和金融创新理论做出理论解释和实际延伸。 文章的主体由三个部分组成：第一部分主要介绍汇丰和渣打银行的理财产品体系,以案例形式重点分析了渣打银行“基本型汇利”投资产品的运行机制,这是一款与外汇表现挂钩的主要资产投资于货币和债券市场的理财产品,运行机制复杂是因为产品同时卖出一份针对挂钩货币的看跌期权。通过对外资银行理财产品的案例分析,本文总结出四点对我国私人银行理财产品创新的启示：明晰的市场定位、全球化的资产配置、以客户为中心的条款设计、高附加值的配套服务。第二部分以招商银行的“招银进宝”和“海外寻宝”系列以及工商银行另类投资品的其中一款作为案例,分析出我国私人银行创新的基金化、代客境外理财的趋势,以及产品标的的创新趋势。总结出我国私人银行理财产品创新的三种方式,即投资标的的创新、运作模式的创新、投资和销售渠道的创新。根据以上两个部分的案例对比分析,第三部分得出我国产品创新面临缺乏以人为本理念、全程风险监控和配套的服务创新三个问题,并提出以整合性为创新的基本手段、以安全性为创新的基本前提、以前瞻性为创新的基本属性和以客户需求为创新的基本动力的四个解决对策。
[Abstract]:The rapid development of China's economy has created a group of high net worth customers, and private banking business has gradually expanded and become a necessary place for major commercial banks. Financial products as a means and carrier to achieve the financial objectives of customers become the core of private banking services and one of the decisive factors for the success or failure of private banks. The homogeneity of financial products of private banks in China is serious, the product structure is relatively simple, the risk gradient is not complete, and it is difficult to meet the personalized needs of high net worth customers. At the same time, although the private banking business of foreign banks in China started almost at the same time as that of Chinese banks, they have rich business experience and a sound product system. In particular, global asset allocation enables customers to diversify risks and share benefits through investments in international markets. Under this background, this paper makes a comparative analysis of Chinese and foreign private bank financial products, which has certain practical significance. The first part of the article defines the scope of the private banks and financial products discussed in this paper, that is, the financial products designed and sold for high net worth customers in the private banking business carried out by commercial banks. Then introduces the domestic and foreign private banks and financial products competition pattern. Then the theory of supply and demand and the theory of financial innovation as theoretical support to make a theoretical explanation and practical extension. The main body of this paper is composed of three parts: the first part mainly introduces the financial management product system of HSBC and Standard Chartered Bank, and analyzes the operating mechanism of Standard Chartered Bank's "basic profit" investment product in the form of case. This is a wealth management product whose main asset is linked to foreign exchange performance and invests in the currency and bond markets because the mechanism is complex because the product simultaneously sells a put option against the pegged currency. Based on the case study of the financial products of foreign banks, this paper summarizes four enlightenments to the innovation of financial products of private banks in China: clear market positioning, global asset allocation, customer-centered clause design. High value added supporting services. In the second part, taking the series of China Merchants Bank (CMB) and "overseas treasure hunting" and one of ICBC's alternative investment products as examples, the author analyzes the trend of private bank innovation in China. And the innovation trend of product target. This paper summarizes three ways to innovate the financial products of private banks in our country, that is, the innovation of investment target, the innovation of operation mode, the innovation of investment and sales channel. According to the comparative analysis of the cases of the two parts above, the third part draws the conclusion that the product innovation in our country is faced with three problems: the lack of people-oriented concept, the whole process risk monitoring and the supporting service innovation, and puts forward that the integration is the basic means of innovation. Taking safety as the basic premise of innovation, forward-looking as the basic attribute of innovation and customer demand as the basic driving force of innovation, four solutions.
【学位授予单位】：西南财经大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F832.3
本文编号：2121843
[Abstract]:The rapid development of China's economy has created a group of high net worth customers, and private banking business has gradually expanded and become a necessary place for major commercial banks. Financial products as a means and carrier to achieve the financial objectives of customers become the core of private banking services and one of the decisive factors for the success or failure of private banks. The homogeneity of financial products of private banks in China is serious, the product structure is relatively simple, the risk gradient is not complete, and it is difficult to meet the personalized needs of high net worth customers. At the same time, although the private banking business of foreign banks in China started almost at the same time as that of Chinese banks, they have rich business experience and a sound product system. In particular, global asset allocation enables customers to diversify risks and share benefits through investments in international markets. Under this background, this paper makes a comparative analysis of Chinese and foreign private bank financial products, which has certain practical significance. The first part of the article defines the scope of the private banks and financial products discussed in this paper, that is, the financial products designed and sold for high net worth customers in the private banking business carried out by commercial banks. Then introduces the domestic and foreign private banks and financial products competition pattern. Then the theory of supply and demand and the theory of financial innovation as theoretical support to make a theoretical explanation and practical extension. The main body of this paper is composed of three parts: the first part mainly introduces the financial management product system of HSBC and Standard Chartered Bank, and analyzes the operating mechanism of Standard Chartered Bank's "basic profit" investment product in the form of case. This is a wealth management product whose main asset is linked to foreign exchange performance and invests in the currency and bond markets because the mechanism is complex because the product simultaneously sells a put option against the pegged currency. Based on the case study of the financial products of foreign banks, this paper summarizes four enlightenments to the innovation of financial products of private banks in China: clear market positioning, global asset allocation, customer-centered clause design. High value added supporting services. In the second part, taking the series of China Merchants Bank (CMB) and "overseas treasure hunting" and one of ICBC's alternative investment products as examples, the author analyzes the trend of private bank innovation in China. And the innovation trend of product target. This paper summarizes three ways to innovate the financial products of private banks in our country, that is, the innovation of investment target, the innovation of operation mode, the innovation of investment and sales channel. According to the comparative analysis of the cases of the two parts above, the third part draws the conclusion that the product innovation in our country is faced with three problems: the lack of people-oriented concept, the whole process risk monitoring and the supporting service innovation, and puts forward that the integration is the basic means of innovation. Taking safety as the basic premise of innovation, forward-looking as the basic attribute of innovation and customer demand as the basic driving force of innovation, four solutions.
【学位授予单位】：西南财经大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F832.3
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