投资者行为理性决策的认知过程

发布时间：2018-08-15 18:02

【摘要】：现代经济学中的行为经济学和演化经济学等对新古典经济学的偏好稳定假设的质疑和批判,主要是围绕信息约束和认知约束来展开的。从信息约束考察投资者行为偏好,主要是关注环境因素及其变化对偏好的影响,从认知约束来考察投资者行为偏好,主要是关注认知模式如何决定偏好的特征。新古典经济学之偏好稳定假设的逻辑推论,忽视了认知过程,现代经济学开始重视认知的作用,但其研究在某些方面是不到位的。投资者的行为理性决策是与认知过程相联系的,这种联系至少包含两个层面的内容:一是认知怎样影响投资者的决策行为,一是认知在哪些方面与投资决策的具体程序相对应。在理论上把握这两个层面的内容很重要,它可以帮助我们理解现实决策中的偏好、认知和效用的联系,可以帮助我们在解读认知的同时进一步把握行为理性决策的一般分析框架。
[Abstract]:Behavioral economics and evolutionary economics in modern economics question and criticize the hypothesis of preference stability in neoclassical economics, which mainly revolves around information constraints and cognitive constraints. In this paper, investors' behavioral preferences are investigated from information constraints, mainly focusing on the influence of environmental factors and their changes on preferences, and cognitive constraints on investors' behavioral preferences, mainly on the characteristics of how cognitive patterns determine preferences. The logical inference of neo-classical economics's preference for stability hypothesis ignores the cognitive process. Modern economics has begun to attach importance to the role of cognition, but its research is not in place in some aspects. The behavioral rational decision of investors is related to cognitive process, which includes at least two levels: one is how cognition affects investors' decision-making behavior, and the other is which aspects of cognition correspond to the specific process of investment decision. It is important in theory to grasp these two levels of content, which can help us understand the relationship between preferences, cognition and utility in real decision making. It can help us to grasp the general analytical framework of behavioral rational decision while interpreting cognition.
【作者单位】：浙江工商大学经济学院;
【基金】：浙江省人文社会科学重点研究基地(应用经济学)资助项目浙江工商大学现代商贸流通体系建设协同创新中心课题:流通厂商行为理性选择中的创新研究
【分类号】：F830.59

【相似文献】