宏源证券股份有限公司经纪业务发展战略研究
发布时间：2018-08-19 18:30
【摘要】：作为传统业务的证券经纪业务,长期以来一直是证券公司的主营业务,经过近25年的发展,经纪业务为我国券商带来丰厚的收入和利润。但是随着近些年来证券行业所处内外部环境的变化,使得曾经处于垄断地位的证券业经纪业务竞争日渐激烈,曾经的高佣金收入大幅下降,昔日的风光不再,种种现象为证券公司经纪业务的发展提出严格的挑战。本文通过对国内外证券公司经纪业务发展现状的比较分析,以宏源证券公司经纪业务为主,利用SWOT分析模型理论知识,对宏源证券经纪业务在发展过程中存在的问题及产生的原因进行分析,提出了宏源证券经纪业务的发展战略:改变之前的经营理念和态度,做到由“坐商”向“行商”的转型;加强自身人才队伍建设和增强资本实力,提高对经纪业务的重视程度,加快经纪业务创新发展;建立健全宏源证券经纪业务服务运营体系,根据客户类别,为客户提供差异化细致化的相关服务,建立“以客户为中心”的服务体系,从而提高客户数量,实现资产的增值;加强与金融等其他相关联企业的合作,拓展经纪业务渠道,加强互惠,从而提高宏源证券经纪业务自身的优势和竞争实力。
[Abstract]:As a traditional business, securities brokerage has been the main business of securities companies for a long time. After nearly 25 years of development, the brokerage business has brought a lot of income and profits to the securities companies in China. However, with the changes of the internal and external environment of the securities industry in recent years, the securities brokerage business which was once in a monopoly position has become competitive. With the increasing intensity, the once high commission income has declined sharply, and the past scenery is no longer the same. All kinds of phenomena pose strict challenges to the development of brokerage business of securities companies. This paper analyzes the existing problems and causes in the development of source securities brokerage business, and puts forward the development strategy of Hongyuan securities brokerage business: changing the previous management concepts and attitudes, achieving the transformation from "sitting in business" to "doing business"; strengthening the construction of their own talent team and strengthening capital strength, and enhancing the attention to brokerage business. We should speed up the innovation and development of brokerage business, establish and improve the service operation system of Hongyuan Securities Brokerage business, provide differentiated and meticulous related services to customers according to the types of customers, and establish a "customer-centered" service system so as to increase the number of customers and realize the value-added of assets, and strengthen the combination with other related enterprises such as finance. To expand the channels of brokerage business and strengthen reciprocity, so as to improve the advantages and competitive strength of Hongyuan securities brokerage business.
【学位授予单位】：哈尔滨工程大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F832.39
本文编号：2192469
[Abstract]:As a traditional business, securities brokerage has been the main business of securities companies for a long time. After nearly 25 years of development, the brokerage business has brought a lot of income and profits to the securities companies in China. However, with the changes of the internal and external environment of the securities industry in recent years, the securities brokerage business which was once in a monopoly position has become competitive. With the increasing intensity, the once high commission income has declined sharply, and the past scenery is no longer the same. All kinds of phenomena pose strict challenges to the development of brokerage business of securities companies. This paper analyzes the existing problems and causes in the development of source securities brokerage business, and puts forward the development strategy of Hongyuan securities brokerage business: changing the previous management concepts and attitudes, achieving the transformation from "sitting in business" to "doing business"; strengthening the construction of their own talent team and strengthening capital strength, and enhancing the attention to brokerage business. We should speed up the innovation and development of brokerage business, establish and improve the service operation system of Hongyuan Securities Brokerage business, provide differentiated and meticulous related services to customers according to the types of customers, and establish a "customer-centered" service system so as to increase the number of customers and realize the value-added of assets, and strengthen the combination with other related enterprises such as finance. To expand the channels of brokerage business and strengthen reciprocity, so as to improve the advantages and competitive strength of Hongyuan securities brokerage business.
【学位授予单位】：哈尔滨工程大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F832.39
【参考文献】
相关期刊论文 前2条
1 赖运南;;浅谈车辆保险营销模式与理念的创新[J];海南金融;2006年01期
2 卢秦宏;何佳讯;;中国营销史的特殊性与研究方法论——科学的研究必须结合科学史展开——托马斯·库恩[J];市场营销导刊;2002年06期
，本文编号：2192469
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