客户积分模型在证券行业应用的探讨
发布时间：2018-10-10 13:10
【摘要】：目前证券行业竞争日趋激烈,营业部数量的骤增以及服务模式严重同质化,导致佣金快速下滑。整合现有资源,创新服务产品,实施差异化服务以保持其核心竞争力,从而有效保持客户的稳定性和忠诚度,是证券公司面临的重要研究课题。本文在深入研究券商客户特点和服务方式的基础上,设计了客户积分模型,探讨此模型在券商行业的应用,进一步论证积分模型的应用效果,在阻止佣金下滑、提升市场份额方面发挥了重要作用。
[Abstract]:At present, the competition in the securities industry is becoming more and more intense, the number of business departments has increased sharply and the service mode has been seriously homogenized, leading to a rapid decline in commission. Integration of existing resources, innovation of service products, implementation of differentiated services to maintain its core competitiveness, so as to effectively maintain customer stability and loyalty, is an important research topic facing securities companies. On the basis of deeply studying the characteristics and service modes of securities firms, this paper designs a customer integration model, discusses the application of this model in the securities industry, further demonstrates the application effect of the integral model, and prevents the decline of commission. Increasing market share has played an important role.
【作者单位】： 西安交通大学经济与金融学院;西安外国语大学商学院;
【基金】：湘财证券有限责任公司金融创新研究小组研究课题和客户服务适当性管理项目的资助
【分类号】：F832.39;F224
本文编号：2261899
[Abstract]:At present, the competition in the securities industry is becoming more and more intense, the number of business departments has increased sharply and the service mode has been seriously homogenized, leading to a rapid decline in commission. Integration of existing resources, innovation of service products, implementation of differentiated services to maintain its core competitiveness, so as to effectively maintain customer stability and loyalty, is an important research topic facing securities companies. On the basis of deeply studying the characteristics and service modes of securities firms, this paper designs a customer integration model, discusses the application of this model in the securities industry, further demonstrates the application effect of the integral model, and prevents the decline of commission. Increasing market share has played an important role.
【作者单位】： 西安交通大学经济与金融学院;西安外国语大学商学院;
【基金】：湘财证券有限责任公司金融创新研究小组研究课题和客户服务适当性管理项目的资助
【分类号】：F832.39;F224
【二级参考文献】
相关期刊论文 前2条
1 楼天阳;中国券商CRM应用的策略模式探讨[J];北京工商大学学报(社会科学版);2003年05期
2 孟明,牛东晓,谷志红;基于模糊熵的电力客户满意度评价模型[J];华北电力大学学报;2005年04期
【相似文献】
相关期刊论文 前2条
1 姚毓才;;数据挖掘技术在证券行业中的应用[J];铜陵学院学报;2006年05期
2 沈弘,胡昕;运用KPI考评改进证券公司营业部绩效考评体系[J];华东理工大学学报(社会科学版);2003年02期
相关硕士学位论文 前1条
1 彭新;DEA分析在上市公司绩效评价中的运用——以能源板块为例[D];对外经济贸易大学;2005年
，本文编号：2261899
本文链接：https://www.wllwen.com/guanlilunwen/bankxd/2261899.html
