中国农业银行黑龙江省分行企业文化建设研究

发布时间：2018-10-14 16:20

【摘要】：中国农业银行黑龙江省分行（以下简称“中国农业银行黑龙江省分行”）非常重视企业文化建设工作，提出了“文化强行”的发展战略，全行上下推行了一系列的文化变革措施。在此背景下，特别是股改上市以后，，中国农业银行黑龙江省分行的经营行为、管理模式和服务手段，以及员工的思想状态，均发生了新的变化。原有的一些价值观如果不及时进行调整，企业以及员工将很难适应变革的环境和日新月异的市场。与此同时，尽管中国农业银行黑龙江省分行的企业文化建设取得了较大进展，但与省内特别是国内先进银行相比，企业文化建设尚处在起步阶段，差距是明显的。本文以中国农业银行黑龙江省分行为研究对象，运用系统的方法详细调查中国农业银行黑龙江省分行目前企业文化发展过程、分析其文化内涵；运用SWOT矩阵分析方法对行业分析，特别是对竞争对手、企业内部分析的基础上，查找到企业文化建设存在的问题；通过借鉴其他银行的成功经验，提出适合本企业文化建设的策略，即：走出一条具有黑龙江省农行特色、符合自身实际的文化发展之路，为实现打造优秀大型上市银行的目标提供强有力的文化支撑。本文主要是有针对性地对中国农业银行黑龙江省分行围绕“打造优秀大型上市银行”这一系统工程和核心问题，首先明确未来文化发展方向定位，其次充分考虑历史优秀文化基因、现状总体文化类型、中国农业银行黑龙江省分行主要管理问题及其背后文化诱因、期望总体文化类型等。在以上分析的基础上，得出中国农业银行黑龙江省分行的未来企业文化发展方向。即：在优化规范控制导向基础上，强化人本支持导向和目标绩效导向，并适度倡导灵活创新导向。
[Abstract]:The Heilongjiang Branch of the Agricultural Bank of China (hereinafter referred to as the "Heilongjiang Branch of the Agricultural Bank of China") attaches great importance to the construction of enterprise culture and puts forward the development strategy of "cultural forcible". The whole bank carried out a series of cultural reform measures. In this context, especially after the stock market reform, new changes have taken place in the management behavior, management mode and service means of the Heilongjiang Branch of Agricultural Bank of China, as well as the ideological state of the employees. If some of the original values are not adjusted in time, it will be difficult for enterprises and employees to adapt to the changing environment and changing market. At the same time, although the enterprise culture construction of Agricultural Bank of China Heilongjiang Branch has made great progress, compared with the advanced banks in the province, especially the domestic advanced banks, the enterprise culture construction is still in the initial stage, and the gap is obvious. This paper takes the Heilongjiang Branch of Agricultural Bank of China as the research object, uses the systematic method to investigate the current enterprise culture development process of the Heilongjiang branch of the Agricultural Bank of China in detail, analyzes its cultural connotation; On the basis of the analysis of the industry, especially the competitors and the internal enterprises, the problems existing in the construction of corporate culture are found by using the SWOT matrix analysis method, and the successful experiences of other banks are used for reference. This paper puts forward the strategies suitable for the construction of the enterprise culture, that is, to walk out a road of cultural development with the characteristics of Agricultural Bank of Heilongjiang Province, and to provide a strong cultural support for realizing the goal of building excellent large listed banks. This paper mainly focuses on the system engineering and core problem of "building excellent large listed banks" in Heilongjiang Branch of Agricultural Bank of China, first of all, the orientation of cultural development in the future is clearly defined. Secondly, it considers the excellent culture gene of history, the general culture type of present situation, the main management problems of Heilongjiang Branch of Agricultural Bank of China and the cultural inducement behind it, and expects the overall culture type, and so on. On the basis of above analysis, the future development direction of enterprise culture of Agricultural Bank of China Heilongjiang Branch is obtained. That is, on the basis of optimizing and standardizing control orientation, we should strengthen people-oriented support orientation and goal performance orientation, and appropriately advocate flexible innovation orientation.
【学位授予单位】：哈尔滨理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F270;F832.33

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