创新发展时代兴业证券的战略选择

发布时间：2018-10-19 19:49

【摘要】：兴业证券经过20多年坚持不懈的努力,已发展成为一家全国性、开展综合性证券业务的上市证券公司,基本搭建起涵盖证券、基金、期货、直接投资和跨境业务等专业领域的证券金融控股集团。随着证券行业创新发展大会的召开以及之后一系列促进证券业创新发展政策的出台,中国证券公司的生存发展环境出现了巨大的变化,证券行业进入了政策松绑、服务转型与业务创新快速推进的大变革时代。兴业证券如何应对瞬息万变的环境,厘清战略、找准定位、提早谋划、顺应转型是公司发展面临的最重要的、最大的课题,为此,研究创新发展时代公司的战略选择具有重要的现实意义。本文以兴业证券发展战略为研究对象,首先从分析美国投资银行业务发展模式入手以期从分析中找到制定公司发展战略的借鉴价值。其次是着重分析了中国证券行业发展的现状,让我们对所处在行业有了更加清晰的认识。紧接着运用了SWOT分析法,分析了兴业证券所面临的宏观经济环境、资本市场、监管环境的变化及其带来的机遇与挑战,分析了兴业证券自身的优势与劣势,从而为公司战略的选择提供了现实的基础与依据。在前文分析的基础上,提出了兴业未来发展要坚持走差异化的战略指导思想；提出了战略实施过程的差异化业务定位,即着力发展投资管理业务、机构客户投融资业务、投资业务；提出了在客户定位、区域选择、行业选择方面的差异化竞争策略；着力加强投资管理能力、研究能力、风险管理能力、销售交易能力等4个方面的核心能力建设；明确了在队伍建设、研究、IT、并购、国际化等5个方面核心战略措施；提出了在组织架构、绩效管理、内部控制、目标分解、战略动态管理等5项战略支持与保障措施,最后提出了战略实施步骤。
[Abstract]:After more than 20 years of unremitting efforts, Societe Generale Securities has developed into a nationwide listed securities company that carries out comprehensive securities business and has basically set up securities, funds, futures, Direct investment and cross-border business and other professional areas of securities financial holding groups. With the holding of the Conference on Innovation and Development of the Securities Industry and the promulgation of a series of policies to promote the innovation and development of the securities industry, the environment for the survival and development of Chinese securities companies has undergone tremendous changes, and the securities industry has entered into policy liberalization. Service transformation and rapid promotion of business innovation era of great change. How to deal with the rapidly changing environment, clarify the strategy, find the right position, plan ahead and adapt to the transformation are the most important and most important issues facing the company's development. It is of great practical significance to study the strategic choice of the company in the era of innovation and development. This paper takes the development strategy of Xingye Securities as the research object, first of all, starting with the analysis of the business development model of American investment bank in order to find out the reference value of formulating the development strategy of the company from the analysis. The second is to analyze the current situation of China's securities industry, so that we have a clearer understanding of the industry. Then, by using SWOT analysis method, the paper analyzes the changes of macroeconomic environment, capital market, regulatory environment and the opportunities and challenges it brings, and analyzes the advantages and disadvantages of Xingye Securities itself. Thus provides the realistic foundation and the basis for the company strategy choice. On the basis of the previous analysis, the paper puts forward the strategic guiding ideology of the future development of Societe Generale to adhere to differentiation, and puts forward the orientation of differentiated business in the process of implementing the strategy, that is, focusing on developing investment management business, institutional customer investment and financing business. The paper puts forward the differentiated competitive strategies in the aspects of customer orientation, regional selection and industry selection, and focuses on strengthening the core competence of investment management, research, risk management, sales and transaction. This paper clarifies five core strategic measures in terms of team building, research, IT, merger and acquisition, internationalization, and puts forward five strategic support and guarantee measures, such as organizational structure, performance management, internal control, goal decomposition, strategic dynamic management, etc. Finally, the strategy implementation steps are put forward.
【学位授予单位】：复旦大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F832.39

【共引文献】