建设银行SC分行对公业务从业人员激励机制研究

发布时间：2018-10-26 18:42

【摘要】：对公业务是SC分行业务发展的重要板块,是支持SC分行健康、高效、持续发展的核心之一。股改以来,建行SC分行采取了先进的、有效的激励机制,在机制的带动下,建行SC分行的对公业务蓬勃发展,长期处于同业榜首。近年来,随着同业的不断改制与市场环境的变化,建行SC分行与同业的差距不断缩小,乃至被超越,同时对公业务从业人员跳槽现象频繁发生。本文通过对马斯洛需求理论、ERG理论、成就理论、期望理论、公平理论、强化理论以及心理契约理论的学习,对建行SC分行对公业务从业人员激励机制进行研究,指出目前对公业务激励机制的不足之处,提出改进措施,促进对公业务发展。本论文一共分为五章:在第一章,论文阐述了研究的背景和意义。第二章阐述了激励机制的有关理论。第三章分析了SC分行激励机制的现状。第四章提出了对SC分行激励机制的改进措施。第五章提出了SC分行激励机制改进的保障。
[Abstract]:Dual-public business is an important part of SC branch business development. It is one of the core to support the healthy, efficient and sustainable development of SC branch. Since the stock reform, CCB SC Branch has adopted advanced and effective incentive mechanism. Driven by the mechanism, CCB SC Branch has been booming in its public business and has been at the top of the same trade for a long time. In recent years, with the continuous reform of the industry and the changes of the market environment, the gap between CCB SC branch and the same industry has been narrowed, and even surpassed. At the same time, the phenomenon of job-hopping of the employees of the public business has occurred frequently. Through the study of Maslow's demand theory, ERG theory, achievement theory, expectation theory, fairness theory, reinforcement theory and psychological contract theory, this paper studies the incentive mechanism of CCB SC branch to the employees of public business. This paper points out the inadequacies of incentive mechanism for public business, and puts forward some improvement measures to promote the development of public business. This paper is divided into five chapters: in the first chapter, the paper describes the background and significance of the study. The second chapter expounds the theory of incentive mechanism. The third chapter analyzes the current situation of SC branch incentive mechanism. The fourth chapter puts forward the measures to improve the incentive mechanism of SC branch. The fifth chapter puts forward the guarantee of the improvement of SC branch incentive mechanism.
【学位授予单位】：电子科技大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272.92;F832.33

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