商品价格变化对通胀知觉的影响
发布时间：2018-11-08 19:36
【摘要】：通胀知觉是个体对通货膨胀的主观体验,通胀知觉的形成机制主要包括价格体验阶段和整合阶段两阶段。价格体验阶段主要涉及到个体对价格变化的感受性以及价格记忆的准确度,整合阶段则主要受价格信息易得性的影响。通胀知觉的影响因素包括人口统计学变量、价格信息易得性、通胀预期、社会放大效应、框架效应等。 本文包含四部分,研究1、2、3分别验证购买频率、价格变化幅度、价格变化方向对通胀知觉的影响。研究模拟实际购物情境,向被试呈现一组商品在两年内的价格变化,要求被试对情境内的总体物价变化进行判断。结果显示,购买频率、价格变化幅度、价格变化方向均会对通胀知觉产生显著影响。高频率购买、价格大幅度变化、价格上涨(相比于价格下降)的商品,其价格变化信息,对通胀知觉的影响权重更大。 研究4探讨通货膨胀率高低如何对通胀知觉产生影响,结果显示当价格上涨幅度较少时,被试能够比较准确的评估通货膨胀率,估计值与实际值的偏差较小；而当价格上涨突出时,被试容易高估和夸大上涨的幅度,估计值与实际值的偏差较大。
[Abstract]:Inflation perception is an individual's subjective experience of inflation. The formation mechanism of inflation perception mainly includes two stages: price experience stage and integration stage. The stage of price experience mainly involves the sensitivity of individual to price change and the accuracy of price memory, while the integration stage is mainly affected by the availability of price information. The influencing factors of inflation perception include demographic variables, price information availability, inflation expectation, social amplification effect, frame effect and so on. This paper consists of four parts to study the effects of purchase frequency, price change range and price direction on inflation perception. The study simulates the actual shopping situation and presents the price changes of a group of commodities in two years. The participants are asked to judge the overall price changes in the territory of the situation. The results show that the frequency of purchase, the range of price change and the direction of price change have significant effects on inflation perception. The high frequency purchase, the price big change, the price rises (compared with the price fall), its price change information, the influence weight to the inflation perception is greater. Study 4 discusses how the inflation rate affects the perception of inflation. The results show that when the price rise is small, the participants can accurately assess the inflation rate, and the deviation between the estimated value and the actual value is relatively small; When the price rise is prominent, the participants tend to overestimate and exaggerate the range of the increase, and the deviation between the estimated value and the actual value is large.
【学位授予单位】：浙江大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F820.5;F714.1
[Abstract]:Inflation perception is an individual's subjective experience of inflation. The formation mechanism of inflation perception mainly includes two stages: price experience stage and integration stage. The stage of price experience mainly involves the sensitivity of individual to price change and the accuracy of price memory, while the integration stage is mainly affected by the availability of price information. The influencing factors of inflation perception include demographic variables, price information availability, inflation expectation, social amplification effect, frame effect and so on. This paper consists of four parts to study the effects of purchase frequency, price change range and price direction on inflation perception. The study simulates the actual shopping situation and presents the price changes of a group of commodities in two years. The participants are asked to judge the overall price changes in the territory of the situation. The results show that the frequency of purchase, the range of price change and the direction of price change have significant effects on inflation perception. The high frequency purchase, the price big change, the price rises (compared with the price fall), its price change information, the influence weight to the inflation perception is greater. Study 4 discusses how the inflation rate affects the perception of inflation. The results show that when the price rise is small, the participants can accurately assess the inflation rate, and the deviation between the estimated value and the actual value is relatively small; When the price rise is prominent, the participants tend to overestimate and exaggerate the range of the increase, and the deviation between the estimated value and the actual value is large.
【学位授予单位】：浙江大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F820.5;F714.1
【共引文献】
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