NNSQ农村信用合作联社品牌战略研究
发布时间：2018-11-27 16:24
【摘要】：品牌是企业最宝贵的无形资产,是企业核心竞争力的集中体现。本文在调查研究的基础上,对NNSQ农村信用合作联社竞争力进行了SWOT分析,并对NNSQ农村信用合作联社进行战略定位。文章认为,NNSQ农村信用合作联社要增强其竞争力,就应该采取做大做强的发展定位,细分目标客户的定位,差异化市场定位和差异化产品战略。文章最后提出了实施NNSQ农村信用合作联社品牌战略的保障措施,包括：深化体制改革,提供制度保障；推动业务转型,创新金融服务；实施系统管理,增强品牌合力；推进人才战略,为品牌战略实施提供人才支撑；构建企业文化,为品牌战略实施提供理念支撑；履行社会责任,为品牌战略实施赢取更多的社会公信力。
[Abstract]:Brand is the most valuable intangible asset of the enterprise, and it is the concentrated embodiment of the core competence of the enterprise. On the basis of investigation and research, this paper makes a SWOT analysis on the competitiveness of NNSQ Rural Credit Cooperative Society, and makes a strategic positioning of NNSQ Rural Credit Cooperative Association. In order to enhance the competitiveness of NNSQ Rural Credit Cooperative Society, it should adopt the development orientation of bigger and stronger, the positioning of subdivision target customers, the market orientation of differentiation and the strategy of differentiated products. Finally, the article puts forward the guarantee measures of implementing the brand strategy of NNSQ Rural Credit Cooperation Association, including: deepening the system reform, providing system guarantee, promoting business transformation, innovating financial service, implementing system management, strengthening brand force; Promote talent strategy, provide talent support for brand strategy implementation; construct corporate culture, provide conceptual support for brand strategy implementation; fulfill social responsibility, win more social credibility for brand strategy implementation.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F832.35
本文编号：2361432
[Abstract]:Brand is the most valuable intangible asset of the enterprise, and it is the concentrated embodiment of the core competence of the enterprise. On the basis of investigation and research, this paper makes a SWOT analysis on the competitiveness of NNSQ Rural Credit Cooperative Society, and makes a strategic positioning of NNSQ Rural Credit Cooperative Association. In order to enhance the competitiveness of NNSQ Rural Credit Cooperative Society, it should adopt the development orientation of bigger and stronger, the positioning of subdivision target customers, the market orientation of differentiation and the strategy of differentiated products. Finally, the article puts forward the guarantee measures of implementing the brand strategy of NNSQ Rural Credit Cooperation Association, including: deepening the system reform, providing system guarantee, promoting business transformation, innovating financial service, implementing system management, strengthening brand force; Promote talent strategy, provide talent support for brand strategy implementation; construct corporate culture, provide conceptual support for brand strategy implementation; fulfill social responsibility, win more social credibility for brand strategy implementation.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F832.35
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1 莫华雄;NNSQ农村信用合作联社品牌战略研究[D];广西大学;2013年
，本文编号：2361432
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