A担保公司发展战略研究
发布时间：2019-02-28 11:56
【摘要】：近年来,伴随着国民经济的持续快速增长,我国担保行业获得了迅猛发展。这大大缓解了中小企业融资难的问题,为促进中小企业发展、解决群众就业、推动社会进步做出了巨大贡献。 但相比国外而言,我国担保行业只有十几年的历史,还处于发展阶段,存在很多不足,尤其在制定发展战略、有效参与市场竞争方面还存在很多问题,从而影响了担保公司的更大发展。 本文以A担保公司为研究对象,运用战略管理的基本理论对企业所处的内外部环境进行全面而深入地分析,在总结企业所面临的机会、威胁,以及所拥有的优势和劣势的基础上,对公司有效参与市场竞争提出了基本的战略构想。论文共分八部分,第一部分是引言；第二部分是绪论,主要是对研究对象进行介绍,说明研究的背景和意义、研究思路和方法等；第三部分主要是对战略的相关理论进行概述；第四部分是对公司进行外部环境分析；第五部分是对公司内部环境进行分析；第六部分主要是进行SWOT分析,制定公司战略目标,并确定公司发展战略；第七部分是公司实施发展战略的保障措施；第八部分是结论。 本文对A担保公司如何获得更大发展提出了战略规划和具体措施,这对担保行业的其它类似公司制定发展战略,也可以产生一定的指导和参考意义。
[Abstract]:In recent years, along with the sustained and rapid growth of the national economy, the guarantee industry of our country has obtained the rapid development. This has greatly alleviated the financing difficulty of small and medium-sized enterprises, and has made great contributions to promoting the development of small and medium-sized enterprises, solving the employment of the masses and promoting social progress. However, compared with foreign countries, China's guarantee industry has only more than ten years of history, is still in the stage of development, there are many deficiencies, especially in the formulation of development strategies, effective participation in market competition there are still many problems. Thus affected the guarantee company's greater development. Taking A guarantee Company as the research object, this paper makes a comprehensive and in-depth analysis of the internal and external environment of the enterprise by using the basic theory of strategic management, and summarizes the opportunities and threats faced by the enterprise. On the basis of the advantages and disadvantages, this paper puts forward the basic strategic conception for the company to participate in the market competition effectively. The paper is divided into eight parts, the first part is the introduction; the second part is the introduction, which mainly introduces the research object, explains the background and significance of the research, research ideas and methods, etc. The third part is mainly to summarize the relevant theories of the strategy. The fourth part is the analysis of the external environment of the company; the fifth part is the analysis of the internal environment of the company; the sixth part is mainly to carry out the SWOT analysis, formulate the strategic objectives of the company, and determine the development strategy of the company; The seventh part is the safeguard measures to implement the development strategy of the company; the eighth part is the conclusion. This paper puts forward strategic planning and concrete measures on how to achieve greater development of A guarantee company, which can also produce some guidance and reference significance for other similar companies in the guarantee industry to formulate development strategies.
【学位授予单位】：北京交通大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F832.39
本文编号：2431780
[Abstract]:In recent years, along with the sustained and rapid growth of the national economy, the guarantee industry of our country has obtained the rapid development. This has greatly alleviated the financing difficulty of small and medium-sized enterprises, and has made great contributions to promoting the development of small and medium-sized enterprises, solving the employment of the masses and promoting social progress. However, compared with foreign countries, China's guarantee industry has only more than ten years of history, is still in the stage of development, there are many deficiencies, especially in the formulation of development strategies, effective participation in market competition there are still many problems. Thus affected the guarantee company's greater development. Taking A guarantee Company as the research object, this paper makes a comprehensive and in-depth analysis of the internal and external environment of the enterprise by using the basic theory of strategic management, and summarizes the opportunities and threats faced by the enterprise. On the basis of the advantages and disadvantages, this paper puts forward the basic strategic conception for the company to participate in the market competition effectively. The paper is divided into eight parts, the first part is the introduction; the second part is the introduction, which mainly introduces the research object, explains the background and significance of the research, research ideas and methods, etc. The third part is mainly to summarize the relevant theories of the strategy. The fourth part is the analysis of the external environment of the company; the fifth part is the analysis of the internal environment of the company; the sixth part is mainly to carry out the SWOT analysis, formulate the strategic objectives of the company, and determine the development strategy of the company; The seventh part is the safeguard measures to implement the development strategy of the company; the eighth part is the conclusion. This paper puts forward strategic planning and concrete measures on how to achieve greater development of A guarantee company, which can also produce some guidance and reference significance for other similar companies in the guarantee industry to formulate development strategies.
【学位授予单位】：北京交通大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F832.39
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