我国商业银行网上银行业务的核心竞争力研究
发布时间：2019-07-10 09:13
【摘要】：网上银行业务在互联网技术迅猛发展的背景下，凭借其在成本、技术等诸多方面的优势，已经逐渐成为银行业发展的趋势。本文以我国商业银行网上银行业务的发展历史和现状分析为基础，，通过对招商银行网上银行业务的发展分析,指出我国商业银行网上银行业务核心竞争力发展的影响因素及其存在的问题。通过招商银行与汇丰银行网上银行业务的发展比较借鉴，从用户使用安全知识学习、产品服务的差异化、明确的银行战略规划、与电子商务和第三方支付企业的合作机制、完善的法律法规等方面提出提升我国商业银行网上银行业务核心竞争力的有效途径。 本文一共分为5章： 第1章：导论。简要概述了本文的研究背景、意义、内容和方法以及可能的创新和不足之处。 第2章：商业银行核心竞争力理论综述。这一章是阐述核心竞争力概念的起源以及所包含的主导因素，并对国内外有关于“竞争力”、“核心竞争力”、“商业银行核心竞争力”和“网上银行核心竞争力”的相关理论研究进行了综合整理。 第3章：我国商业银行网上银行业务的核心竞争力发展及其存在的问题。以我国商业银行网上银行业务核心竞争力的发展历史和现状为背景，以招商银行网上银行业务的发展分析为例，系统的分析了我国商业银行网上银行业务核心竞争力发展的影响因素及其存在的问题。 第4章：中外商业银行网上银行业务的核心竞争力比较分析---以招商银行与汇丰银行的网上银行业务发展为例。选择汇丰银行与招商银行的网上银行业务进行对比，从内外部竞争力环节入手，比较中资银行与外资银行发展的差距，并借鉴外资银行的发展经验，更好的促进我国商业银行网上银行业务发展。 第5章：提升我国商业银行网银业务核心竞争力的有效途径。分别从用户使用安全知识学习、产品服务的差异化、明确的银行战略规划、同电子商务和第三方支付企业的合作机制、完善的法律法规等方面提出提升我国商业银行网上银行业务核心竞争力的有效途径。
文内图片：
图片说明：中国网民规模和互联网普及率
[Abstract]:In the background of the rapid development of Internet technology, the online banking business has become the trend of the development of the banking industry by virtue of its advantages in many aspects such as cost and technology. Based on the analysis of the development history and the present situation of the online banking business of China's commercial banks, this paper points out the influence factors and the existing problems of the development of the core competitive power of the online banking of China's commercial banks through the analysis of the development of the banking business of China Merchants Bank. Through the development and comparison of the banking business of the China Merchants Bank and the HSBC Bank, we can use the security knowledge learning, the differentiation of the product service, the clear bank strategic planning, the cooperation mechanism with the e-commerce and the third-party payment enterprise, It is an effective way to improve the core competitiveness of the online banking of our commercial banks in such aspects as the perfect laws and regulations. This article is divided into 5 Chapter: Chapter 1 : Introduction. A brief overview of the background, meaning, content, and methods of the study, as well as possible innovation and not Foot. Chapter 2: Core Competition of Commercial Banks This chapter is a summary of the theory of force theory. This chapter is the origin of the concept of core competence and the main factors involved, and the relevant theoretical research on the "competitiveness", "core competitiveness", "the core competitiveness of commercial banks" and "Core competitiveness of online banking" at home and abroad is carried out. Chapter 3: The Development of the Core Competence of the Online Banking of China's Commercial Banks Based on the development history and the present situation of the core competitive power of the online banking of China's commercial banks, this paper takes the development and analysis of the online banking business of China Merchants Bank as an example, and analyzes the influencing factors of the development of the core competitive power of the online banking business of China's commercial banks. Chapter 4: Comparative Analysis of the Core Competitive Power of the Online Banking of Chinese and Foreign Commercial Banks--Based on the Network of China Merchants Bank and HSBC Taking the development of the banking business as an example, the banking business of the bank and the China Merchants Bank is compared, the gap between the Chinese banks and the foreign banks is compared, and the development experience of the foreign banks is compared with the development experience of the foreign banks, and the commercial silver in China is better promoted Development of online banking business. Chapter 5: Promotion of the silver industry of the commercial bank of our country The effective way to improve the core competitiveness of the commercial banks is to raise the online banking industry of our commercial banks from the aspects of the user's use of the safety knowledge learning, the differentiation of the product service, the clear bank strategic planning, the cooperation mechanism with the e-commerce and the third-party payment enterprises, the improvement of the laws and regulations, etc.
【学位授予单位】：江西师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F832.2
本文编号：2512507
文内图片：
图片说明：中国网民规模和互联网普及率
[Abstract]:In the background of the rapid development of Internet technology, the online banking business has become the trend of the development of the banking industry by virtue of its advantages in many aspects such as cost and technology. Based on the analysis of the development history and the present situation of the online banking business of China's commercial banks, this paper points out the influence factors and the existing problems of the development of the core competitive power of the online banking of China's commercial banks through the analysis of the development of the banking business of China Merchants Bank. Through the development and comparison of the banking business of the China Merchants Bank and the HSBC Bank, we can use the security knowledge learning, the differentiation of the product service, the clear bank strategic planning, the cooperation mechanism with the e-commerce and the third-party payment enterprise, It is an effective way to improve the core competitiveness of the online banking of our commercial banks in such aspects as the perfect laws and regulations. This article is divided into 5 Chapter: Chapter 1 : Introduction. A brief overview of the background, meaning, content, and methods of the study, as well as possible innovation and not Foot. Chapter 2: Core Competition of Commercial Banks This chapter is a summary of the theory of force theory. This chapter is the origin of the concept of core competence and the main factors involved, and the relevant theoretical research on the "competitiveness", "core competitiveness", "the core competitiveness of commercial banks" and "Core competitiveness of online banking" at home and abroad is carried out. Chapter 3: The Development of the Core Competence of the Online Banking of China's Commercial Banks Based on the development history and the present situation of the core competitive power of the online banking of China's commercial banks, this paper takes the development and analysis of the online banking business of China Merchants Bank as an example, and analyzes the influencing factors of the development of the core competitive power of the online banking business of China's commercial banks. Chapter 4: Comparative Analysis of the Core Competitive Power of the Online Banking of Chinese and Foreign Commercial Banks--Based on the Network of China Merchants Bank and HSBC Taking the development of the banking business as an example, the banking business of the bank and the China Merchants Bank is compared, the gap between the Chinese banks and the foreign banks is compared, and the development experience of the foreign banks is compared with the development experience of the foreign banks, and the commercial silver in China is better promoted Development of online banking business. Chapter 5: Promotion of the silver industry of the commercial bank of our country The effective way to improve the core competitiveness of the commercial banks is to raise the online banking industry of our commercial banks from the aspects of the user's use of the safety knowledge learning, the differentiation of the product service, the clear bank strategic planning, the cooperation mechanism with the e-commerce and the third-party payment enterprises, the improvement of the laws and regulations, etc.
【学位授予单位】：江西师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F832.2
【参考文献】
相关期刊论文 前10条
1 郭庆然;;技术创新是提升企业竞争力的不竭动力[J];商业研究;2006年19期
2 王秉安;区域竞争力研究述评[J];福建行政学院福建经济管理干部学院学报;2003年04期
3 金碚;论企业竞争力的性质[J];中国工业经济;2001年10期
4 金碚;李钢;;中国企业盈利能力与竞争力[J];中国工业经济;2007年11期
5 王宇;杨军;;中国商业银行国际竞争力评价方法研究[J];哈尔滨工业大学学报(社会科学版);2006年03期
6 卢宇荣;涂春秋;;招商银行网上银行业务的竞争力发展分析[J];金融教育研究;2013年02期
7 张磊;商业银行核心竞争力问题研究[J];生产力研究;2004年01期
8 吴晓光;陆杨;王振;;网络金融环境下提升商业银行竞争力探析[J];金融发展研究;2010年10期
9 张琦;客户关系管理——提升商业银行核心竞争力的关键[J];上海金融;2005年01期
10 郑绸;张宏远;孙明贵;;基于知识价值链管理的企业核心竞争力研究[J];未来与发展;2007年11期
本文编号：2512507
本文链接：https://www.wllwen.com/guanlilunwen/bankxd/2512507.html
