泰国接受无现金社会的影响因素研究
发布时间：2021-12-22 01:13
电子支付服务在全球范围内受欢迎程度逐渐加深,随着电子支付系统发展,商店和零售商将开始支持电子支付。在过去的十年里,数字交易对现金支付的替代性加大,人们携带现金的次数以及数量都在降低,伴随着人们越来越多使用电子支付来处理交易,取消现金作为交易媒介前景逐渐明朗,未来形成无现金社会的可能性引起人们的广泛关注,而对于整个社会将产生深刻以及深远影响。在本文的研究使用了技术接受与使用统一理论模型（UTAUT）的理论,通过了识别解释用户使用意图的因素来描述泰国用户对使用电子支付的接受程度。本研究的目的是解释在泰国利用现有技术消费商品和服务的同时,利用电子支付服务影响用户对无现金社会的行为意向的因素。同时,阐述了泰国影响用户接受使用电子支付的影响因素。这项研究的重点是利用电子支付进行研究,审查数据,并获得新的见解,以促进泰国未来成为一个无现金社会,鼓励更好的生活。研究完成后可向社会各界提出提升电子支付消费绩效的指导或建议。我们的研究结果从理论和实证上支持了UTAUT能够成为一个有助于更好地理解用户使用电子支付意图的理论框架。技术接受与使用统一理论模型（U TAUT）是基于TAM的扩展模型。绩效期望与T...
【文章来源】：哈尔滨工业大学黑龙江省 211工程院校 985工程院校
【文章页数】：78 页
【学位级别】：硕士
【文章目录】：
摘要
Abstract
Chapter1 Introduction
1.1 The Reserch Background
1.1.1 Statement Problems
1.2 Purpose of Research
1.3 Literature Review
1.3.1 Related Research on Information Technology Acceptance
1.3.2 Security and Trust in E-payment
1.3.3 Previous Researches on Acceptance of e-banking
1.4 Main Contents and Methodology
1.4.1 Main Contents
1.4.2 Research Methods
Chapter2 Theoretical Analysis
2.1 Related Defination
2.1.1 The Definition of Cashless Society
2.1.2 Type of Cashless
2.1.3 The definition of Electronic payment
2.2 Proposed Theoretical Framework
2.2.1 The Unified Theory of Acceptance and Use of Technology(UTAUT)
2.2.2 Research Model
2.3 Research Hypotheses
2.4 Chapter Summary
Chapter3 Research design
3.1 Introduction
3.2 Research Instruments
3.3 Questionnaire Design
3.4 Sample group
3.5 Data Collection
3.6 Chapter Summary
Chapter4 Data Analysis
4.1 Introduction
4.2 Data Process
4.3 Data Analysis
4.3.1 Descriptive Analysis
4.3.1.1 Demographic Information Analysis
4.3.2 Analysis of Reliability and Validity Test
4.4 Explanation of Hypothesis
4.4.1 Hypothesis Testing
4.4.2 Hypothesis Testing– Moderating Variables
4.5 Discussions
4.6 Suggestions
4.7 Chapter Summary
Conclusion
结论
References
Appendix
Acknowledgement
Resume
本文编号：3545506
【文章来源】：哈尔滨工业大学黑龙江省 211工程院校 985工程院校
【文章页数】：78 页
【学位级别】：硕士
【文章目录】：
摘要
Abstract
Chapter1 Introduction
1.1 The Reserch Background
1.1.1 Statement Problems
1.2 Purpose of Research
1.3 Literature Review
1.3.1 Related Research on Information Technology Acceptance
1.3.2 Security and Trust in E-payment
1.3.3 Previous Researches on Acceptance of e-banking
1.4 Main Contents and Methodology
1.4.1 Main Contents
1.4.2 Research Methods
Chapter2 Theoretical Analysis
2.1 Related Defination
2.1.1 The Definition of Cashless Society
2.1.2 Type of Cashless
2.1.3 The definition of Electronic payment
2.2 Proposed Theoretical Framework
2.2.1 The Unified Theory of Acceptance and Use of Technology(UTAUT)
2.2.2 Research Model
2.3 Research Hypotheses
2.4 Chapter Summary
Chapter3 Research design
3.1 Introduction
3.2 Research Instruments
3.3 Questionnaire Design
3.4 Sample group
3.5 Data Collection
3.6 Chapter Summary
Chapter4 Data Analysis
4.1 Introduction
4.2 Data Process
4.3 Data Analysis
4.3.1 Descriptive Analysis
4.3.1.1 Demographic Information Analysis
4.3.2 Analysis of Reliability and Validity Test
4.4 Explanation of Hypothesis
4.4.1 Hypothesis Testing
4.4.2 Hypothesis Testing– Moderating Variables
4.5 Discussions
4.6 Suggestions
4.7 Chapter Summary
Conclusion
结论
References
Appendix
Acknowledgement
Resume
本文编号：3545506
本文链接：https://www.wllwen.com/guanlilunwen/bankxd/3545506.html
