斯沃琪集团的财务故事

发布时间：2018-01-04 22:21

本文关键词：斯沃琪集团的财务故事　出处：《会计之友》2014年14期 　论文类型：期刊论文

【摘要】：正一、斯沃琪的品牌故事斯沃琪集团(Swatch,中文又名瑞表集团)是一家瑞士跨国企业,全球最大的钟表制造集团。其代表性品牌在世界各地家喻户晓,从最廉宜的Flik Flak(飞菲童表,价位为30美元)到最昂贵的Breguet(宝矶表,顶级型号价位达31万美元)应有尽有。斯沃琪钟表是多届奥运会的大会指定计时器,参与过雅典、北京等多个不同城市的奥运会,见证了许多伟大的时刻。20世纪70年代末,由于日本石英手表的强势袭击,瑞士制表业陷入空前危机。1985年,斯沃琪手表之父——尼古拉斯·海耶克将两家钟表公司ASUAG和SSIH(瑞士钟表工业公司和瑞士钟表总公司联合集团)合并成立SMH(后更名为Swatch),这一举措确立了
[Abstract]:Swatch, the Swatch group, is a Swiss multinational. The world's largest watchmaking group. Its representative brands around the world are household names, from the cheapest Flik Flakwatch (Feifei children's watch). The price tag is $30) to the most expensive Breguet (the top model is $310,000). The Swatch clock is a multi-Olympics Congress designated timer that has participated in Athens. The Olympic Games in Beijing and many other different cities witnessed many great moments. In the late 70s of the 20th century, the Swiss watch industry was in an unprecedented crisis due to the strong attack of Japan's quartz watch. 1985. Nicholas Hayek, the father of Swatch, merged two watch companies, ASUAG and SSIH, to form SMH. It was renamed Swatch. This initiative established
【作者单位】：湖北经济学院;
【分类号】：F406.72;F416.87
【正文快照】： 一、斯沃琪的品牌故事斯沃琪集团(Swatch,中文又名瑞表集团)是一家瑞士跨国企业,全球最大的钟表制造集团。其代表性品牌在世界各地家喻户晓,从最廉宜的Flik Flak(飞菲童表,价位为30美元)到最昂贵的Breguet(宝矶表,顶级型号价位达31万美元)应有尽有。斯沃琪钟表是多届奥运会的

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