电商的盈利模式探析

发布时间：2018-01-05 17:06

本文关键词：电商的盈利模式探析　出处：《企业管理》2014年11期 　论文类型：期刊论文

【摘要】：正互联网的发展大大改变了商业生态,随着经营环境的变化,催生了一大批电商企业。不过令人遗憾的是:一方面一批电商企业收获了大量的利润,它们在发展规模上不断膨胀,另一方面一大批电商企业因经营不善而被迫关门。人们不禁要思考:为什么一些企业能取得成功,而另一些却失败了?探究这些现象背后的原因,我们发现一个关键因素就是失败的电商企业大多没有找到适合自身的盈利模式,而成功的电商企业通常找到了适合自身发展的盈
[Abstract]:The development of the Internet has dramatically changed the business ecosystem, with the change of business environment, the birth of a large number of commercial enterprises. Unfortunately: on the one hand, a number of commercial enterprises to gain a lot of profit, their expansion in the scale of development, on the other hand, a large number of commercial enterprises because of poor management and the people were forced to close. Can not help but think: why some companies succeed, while others fail? Explore reasons behind these phenomena, we found that a key factor is the failure of the business enterprise are not found suitable for their own profit model, and the success of the business enterprise usually find suitable for their own development profit

【作者单位】：武汉交通职业学院;湖北经济学院;
【分类号】：F724.6;F715.5
【正文快照】： 互联网的发展大大改变了商业生态,随着经营环境的变化,催生了一大批电商企业。不过令人遗憾的是:一方面一批电商企业收获了大量的利润,它们在发展规模上不断膨胀,另一方面一大批电商企业因经营不善而被迫关门。人们不禁要思考:为什么一些企业能取得成功,而另一些却失败了?探究

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