A公司盈利能力的分析研究

发布时间：2018-01-12 09:15

本文关键词：A公司盈利能力的分析研究　出处：《江苏大学》2017年硕士论文　论文类型：学位论文

【摘要】：近些年,随着我国经济的飞速发展,人们的生活标准也在不断提高,对奶制品的消费也在增长。A公司是一家专门从事婴幼儿乳品研发、生产和销售的企业,在行业中处于中上游水平。作为上市公司的A公司近年来业绩波动严重,引起了广泛的关注,2008年“三聚氰胺”事件对乳品行业产生了巨大的冲击,但是由于A公司未涉及“三聚氰胺”事件,所以A公司业绩飙涨,盈利能力也不断提高。到了2014年,A公司的盈利能力增长势头却有所转变。2014年,为什么A公司出现这种异常现象?导致A公司的盈利能力下降的原因是什么?本文将对A公司的盈利能力进行深入的研究。本文研究旨在帮助A公司解决盈利能力低下的问题,同时为行业其他学者研究提供参考。A公司作为乳品行业颇具代表性的企业,具有很强的研究价值,本文研究过程:首先,阅读大量盈利能力研究相关的国内外文献,掌握研究盈利能力的基本原理和方法。其次,关注需要研究的行业动态,选择具有行业代表性的A公司作为研究对象,收集大量的A公司近几年研究所需要的相关数据资料。最后,跟导师及相关专家论证确定本文的研究方法,根据收集的相关数据和掌握的研究方法进行相关的分析研究,找出A公司存在的问题。由于传统的盈利能力分析方法只是对企业单一指标的分析,缺少指标间的相互关联,没有形成一个完整的分析体系,因此不能全面的评价企业的盈利能力。本文研究方法:选用几个具有代表性的指标进行一般分析,了解A公司目前的现状,然后以杜邦分析为主线层层分解指标,对盈利能力的数量进行综合深入研究,同时以行业水平作为参考,判断A公司盈利水平在行业中所处的地位,然后以净利润现金流量比、每股经营现金流、应收账款账龄为代表性指标,分析A公司盈利能力的质量。最后通过这些分析研究判断出A公司存在的问题,再根据所存在的问题找出背后的原因,最后提出相应的解决方法。本文通过对A公司盈利能力的分析研究,发现A公司在费用控制、存货管理和应收账款管理、销售等方面存在不足。针对这些不足和存在的问题提出了相应的对策,为A公司管理层提高公司的盈利能力提供了思路,也为其他公司更全面的研究盈利能力提供了思路。不仅可以作为管理层改善经营决策的参考意见,也可以为同行业其他企业所借鉴。
[Abstract]:In recent years, with the rapid development of China's economy, people's living standards are also improving, and the consumption of dairy products is also growing. A company is specialized in infant dairy research and development, production and sales of enterprises. In the industry in the upper and middle reaches. As a listed company in recent years, the performance of company A has been fluctuating seriously, caused widespread concern, in 2008, "melamine" incident to the dairy industry had a huge impact. But because company A did not involve "melamine" incident, so A company's performance skyrocketed, profitability also continued to improve. By 2014. Company A's profitability growth momentum has changed. In 2014, why did company A appear this abnormal phenomenon? What is the reason for the decline in the profitability of company A? The purpose of this study is to help company A solve the problem of low profitability. At the same time for other scholars in the industry to provide a reference. A company as a representative dairy industry enterprises, has a strong research value, this research process: first of all. Read a large number of domestic and foreign literature on the study of profitability, grasp the basic principles and methods of research on profitability. Secondly, pay attention to the industry dynamics that need to be studied. Select A company with industry representative as the research object, collect a large number of A company research data needed in recent years. Finally, confirm the research method with the tutor and related experts. According to the collection of relevant data and grasp of research methods to carry out relevant analysis and study to find out the problems of company A. because the traditional profitability analysis method is only the analysis of a single index of the enterprise. Lack of correlation between the indicators, did not form a complete analysis system, so can not comprehensively evaluate the profitability of enterprises. This study method: select several representative indicators for general analysis. Understand the current situation of company A, and then take DuPont analysis as the main line of decomposition index, comprehensive in-depth study of the number of profitability, while taking the industry level as a reference. Judging the position of A company's profit level in the industry, then taking net profit cash flow ratio, operating cash flow per share, accounts receivable age as the representative index. Analyze the quality of A company profitability. Finally, through these analysis and research to determine the existence of A company problems, and then according to the existing problems to find out the reasons behind. Finally, the corresponding solutions. Through the analysis of the profitability of company A, it is found that company A is in charge control, inventory management and accounts receivable management. In view of these shortcomings and problems, this paper puts forward the corresponding countermeasures for the management of company A to improve the profitability of the company. It can not only be used as a reference for management to improve management decisions, but also for other enterprises in the same industry.
【学位授予单位】：江苏大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.8;F406.7

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