天津建材集团发展战略研究

发布时间：2018-06-17 06:56

本文选题：建材行业 + 战略管理　；参考：《天津大学》2014年硕士论文

【摘要】：当前我国经济正处于增长阶段转换和寻求新平衡的关键期，作为天津建材料集团为代表的建材产业中的国有集团企业，在风云变幻的市场竞争中，，善于驾驭宏观经济和市场导向，深化产业结构战略性调整，增强创新驱动发展新动力，实现产品转型升级换代，从传统建材产业模式向新兴产业迈进，为未来建材工业结构调整带来新机遇是摆在面前的重要课题。本文通过采用EFE矩阵和IFE矩阵对天津建材集团所处的外部经济环境、政治环境、社会作用和当前技术发展水平等外部关键和其各类资源、管理体系、科技研发能力进行讨论等内部因素进行分析评价。并以此为依据，采用SWOT方法对天津建材集团战略定位及选择，对天津建材集团的发展水平做出综合评价。论文最后针对天津建材集团分析现状，提出了具体且具有实操性的发展战略措施。天津建材集团只有充分挖潜，发挥自身优势，以市场导向为核心，保持企业持续健康发展。通过重点产品、产业调整和科技创新带动提高经济发展质量；通过继续打造重点潜力项目，扩大经营成果，不断创新运营模式和思路；通过以房地产业板块作为今后发展的新动力，充分调动整体资源和融资优势做强做大，带动整体产业链联动发展，才能不断为集团切实增强综合实力奠定基础，使企业做大做强。本文对确立天津建材集团未来发展的市场定位、发展目标、运作模式、发展战略和实施战略，实现价值最大化以及积极转换我国建材企业内部经营机制、建立现代企业制度、探索企业管理与发展新模式的需要，具有一定借鉴意义。
[Abstract]:At present, the economy of our country is in the key period of transforming and seeking new balance in the growth stage. As the representative of Tianjin Construction material Group, the state-owned group enterprises in the building materials industry are in the changeable market competition. Good at controlling macro economy and market orientation, deepening the strategic adjustment of industrial structure, strengthening the new motive force of innovation and driving development, realizing the transformation and upgrading of products, and moving from the traditional building materials industry model to the emerging industry. It is an important subject in front of us to bring new opportunities for the structural adjustment of building materials industry in the future. This paper adopts EFE matrix and IFE matrix to analyze the external key factors, such as external economic environment, political environment, social role and current technological development level of Tianjin Building Materials Group, as well as its various kinds of resources and management system. Scientific and technological research and development ability to discuss and other internal factors for analysis and evaluation. On the basis of this, the strategic orientation and selection of Tianjin Building Materials Group are analyzed by SWOT method, and the development level of Tianjin Building Materials Group is comprehensively evaluated. Finally, according to the analysis of Tianjin Building Materials Group, the paper puts forward concrete and practical development strategy measures. Tianjin Building Materials Group only fully tap potential, give play to its own advantages, market-oriented as the core, to maintain the sustainable and healthy development of the enterprise. Through the key products, industrial adjustment and scientific and technological innovation to improve the quality of economic development, by continuing to create key potential projects, expand business results, constantly innovative operation mode and ideas; By taking the real estate sector as the new motive force for future development, fully mobilizing the overall resources and financing advantages, and promoting the linkage development of the whole industrial chain, the group can lay a foundation for strengthening its comprehensive strength. Make enterprises bigger and stronger. This paper aims to establish the market orientation, development goal, operation mode, development strategy and implementation strategy of Tianjin Building Materials Group in the future, to realize the maximum value and to actively transform the internal management mechanism of the building materials enterprises in our country, and to establish the modern enterprise system. It is of great significance to explore the new mode of enterprise management and development.
【学位授予单位】：天津大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.92;F272

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