国外工商管理教材浅析

发布时间：2018-09-04 16:36

【摘要】：本文通过对国外若干著名出版社出版的会计学、企业管理、技术管理等三个工商管理类二级学科下设的20余门核心课程共80种教材的分析,揭示了国外工商管理教材在内容上有五大鲜明特点,在教材形式和视觉效果上有较为明显的十大特色。进而,对国内工商管理教材编者与出版社提出了八个方向性建议,即编写理念特色化,并围绕教学理念选择和组织知识点;对象定位明确化,即教材的知识面、深度、侧重点根据教学目的和要求明确;注重内容更新,即跟踪实践和理论研究发展,不断更新内容并推出新版本;提高案例质量,即从学校自建的案例库、MBA报告中,以及上市公司资料中获取素材;紧密联系实际;提供形式多样的教学辅助资料;充分利用"前言"表述教材特色;以及改进教材编排设计。
[Abstract]:Based on the analysis of more than 20 core courses of accounting, enterprise management and technology management, which are published by some famous foreign publishing houses, this paper analyzes 80 kinds of teaching materials. It is revealed that there are five distinct features in the contents of foreign textbooks for business administration, and there are ten obvious features in the form and visual effects of the textbooks. Furthermore, this paper puts forward eight directional suggestions to the editors and publishers of domestic textbooks for business administration, that is, the characteristic of compiling ideas, the choice of teaching ideas and the organization of knowledge points, the orientation of the objects, that is, the knowledge of the textbooks, the depth of the teaching materials, The emphasis is to make it clear according to the teaching purpose and requirements; to focus on content updating, that is, to keep track of the development of practice and theoretical research, to update the content and to launch new versions; to improve the quality of cases, that is, to review the MBA report from the school's self-built case bank. And the materials of listed companies; close contact with reality; provide various forms of teaching aids; fully use the "foreword" to express the characteristics of teaching materials; and improve the design of teaching materials.
【作者单位】：清华大学教务处;
【分类号】：C93-4

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