基于Fuzzy-DEMATEL法的众包模式下用户参与行为影响因素分析
发布时间：2018-09-05 08:38
【摘要】：众包作为一种新的开放式创新模式,正日益受到人们的关注。为了探讨用户参与行为影响因素之间的作用关系以及关键因素,本文通过文献研究法,总结归纳了发包方、众包平台、接包方三个维度下影响用户参与众包的14种因素,并在专家打分的基础上,运用了模糊集理论和决策实验室分析法揭示了各影响因素之间的综合影响程度,以及影响因素的中心度和原因度。分析发现赏金数额、任务难易程度以及项目规模是影响用户参与众包的主要因素,最后根据分析结果提出了促进用户参与众包的建议。
[Abstract]:As a new open innovation mode, crowdsourcing is getting more and more attention. In order to explore the influence factors of user participation behavior and the key factors, this paper summarizes 14 factors that affect user participation in crowdsourcing under three dimensions, namely, the supplier, the crowdsourcing platform and the contractor, through literature research. On the basis of expert scoring, fuzzy set theory and decision laboratory analysis are used to reveal the comprehensive influence degree, the centrality and cause degree of the influencing factors. It is found that the amount of reward, task difficulty and project size are the main factors influencing user participation in crowdsourcing. Finally, according to the analysis results, some suggestions to promote user participation in crowdsourcing are put forward.
【作者单位】： 华中师范大学信息管理学院;
【基金】：国家自然科学基金项目(71471074;71071068) 中央高校自主创新计划资助项目(CCNU11A02020)
【分类号】：C93
本文编号：2223757
[Abstract]:As a new open innovation mode, crowdsourcing is getting more and more attention. In order to explore the influence factors of user participation behavior and the key factors, this paper summarizes 14 factors that affect user participation in crowdsourcing under three dimensions, namely, the supplier, the crowdsourcing platform and the contractor, through literature research. On the basis of expert scoring, fuzzy set theory and decision laboratory analysis are used to reveal the comprehensive influence degree, the centrality and cause degree of the influencing factors. It is found that the amount of reward, task difficulty and project size are the main factors influencing user participation in crowdsourcing. Finally, according to the analysis results, some suggestions to promote user participation in crowdsourcing are put forward.
【作者单位】： 华中师范大学信息管理学院;
【基金】：国家自然科学基金项目(71471074;71071068) 中央高校自主创新计划资助项目(CCNU11A02020)
【分类号】：C93
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1 上海师范大学旅游学院 张文建 柏波;众包模式：推动旅游咨询业创新发展[N];中国旅游报;2012年
，本文编号：2223757
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